Marchon Eyewear, Inc. and Victoria Beckham Ltd., announced that they have entered into an exclusive, long-term global licensing agreement for sun and optical eyewear…
Victoria Beckham Limited is a London-based fashion brand, comprising multiple categories including two ready-to-wear categories: the mainline Victoria Beckham and its companion line, Victoria, Victoria Beckham together with Accessories and Eyewear. While Marchon Eyewear, Inc. is regarded as the largest manufacturers and distributors of quality eyewear and sunglasses, globally. The company markets its products under prestigious brand names including: Airlock, Calvin Klein, Chloé, etc.
The newly developed collections under the licensing agreement is expected to roll out globally in the next few months( as the Fall 2019 collection). The collections will be developed in Italy and will continue to embody Victoria Beckham’s intuitive and refined aesthetic, taking cues from the brand’s distinctively modern ready-to-wear and accessory offerings and sophisticated femininity.
Said Paolo Riva, CEO of Victoria Beckham Ltd.,: “This new partnership with Marchon comes at an exciting time for the business, as we work towards reaching our global potential and expanding the brand following a series of strategic partnerships and appointments since our new shareholders NEO Investment Partners joined the business at the end of last year. Eyewear is synonymous with our founder and this license will allow us to scale our presence in the eyewear retail market and capitalize on Marchon’s technical innovation, expertise in product development and global distribution network, whilst continuing to offer our customers a product that they can feel empowered in, and excited by. Marchon is an industry leader working with such dynamic, iconic brands, so we are delighted to announce this partnership with them.”
“Victoria Beckham has done a remarkable job of building a true luxury brand with a confident identity and authentic point of view, and our organization is immensely proud to be collaborating with Victoria and her team,” said Nicola Zotta, President and CEO of Marchon Eyewear, Inc. “We believe that the Victoria Beckham brand is on the rise and quickly becoming one of the most influential in the industry. We are committed to the success of this partnership and look forward to producing eyewear that characterizes the brand’s trend-forward designs and contributing to the brand’s continued global growth.”
The new line is planned to be sold globally in select department stores, specialty stores, and premium sun and optical retailers, as well as in Victoria Beckham retail locations and online at victoriabeckham.com.