WestGroupe to launch Life Italia Kids Eyewear Collection

WestGroupe is pleased to announce a distribution agreement with World Optik SRL for the North American distribution of Life Italia Kids. The initial launch of Life Italia Kids in Canada and the USA is set for early 2020

Created to meet the needs of parents and their little ones, the Life Italia Kids eyewear collection offers unsurpassed durability, a comfortable fit and adorable styles for kids aged 3 to 16 years old.

Featuring innovative Multi-Flex technology, this advanced collection delivers fashion and function. Designed in-house in Italy 12 years ago, the Multi-Flex hinge is constructed from medical rubber and can flex 270 and jump back to its original position, offering unparalleled flexibility and durability. The result is safe, functional eyewear with less need for replacement of broken temples. The dual injection frames, constructed from Swiss grilamid and medical rubber, are hypoallergenic so parents can rest assured their kids aren’t putting any harmful chemicals in their mouth or on their skin. The medical rubber provides flexibility, strength, and high performance with a pleasant soft-touch feel.

“WestGroupe is thrilled to begin 2020 with a new addition to our product portfolio. This 100% made in Italy kids’ collection will be a fantastic complement to our Superflex® Kids collection as it will satisfy those parents looking for durable, “active” eyewear. Life Italia Kids has been highly successful globally, and we are excited to bring this quality brand to North America.” Says Beverly Suliteanu, VP of Product Development.