Expanded education resources now available to Independent Eye Care Providers: The “HOYA Learning Center”
“Everyday I talk to our customers and I see the need to provide more specific expertise,” said Barney Dougher, President of HOYA Vision Care, NA., “For independent practices to be successful they need to have a ‘go-to’ person that can be a definitive resource. The technology combined with the business climate has gotten so complex the average practice can’t keep up. Regardless of your level of expertise in a particular area, HOYA is now the place you can turn to for the right answer.”
The mission for the HOYA Learning Center is to help Independent Eye Care Professionals of all experience levels have access to the information they need to stay ahead of the curve in a rapidly shifting and ultra-competitive market.
Complimentary training will be available in multiple formats including, in-person, instructor-led webinars, and self-directed web-based training programs. Training can be customized to meet the needs of each practice and each individual so all can meet their respective goals.
Dr. Thomas Gosling, an independent practice owner in Littleton, CO, is responsible for New Media Optics. Dr. Gosling will be educating his peers on the advantages of taking and using personalized patient measurements. As a HOYA ambassador at trade shows and events Dr. Gosling will give demonstrations on proper and efficient techniques for using various measurement tools. In addition, Dr. Gosling will pilot and report on new lens products and treatments that impact patients and their use of new media.
Brad Main, Director of Training, will continue to be centered on working with opticians. His primary responsibility is dispensing education and all activities required of a licensed optical dispenser. Brad will conduct hands-on training, in office or off-site that includes topics such as, how to order, frame selection for the right lens, adjustments, fitting techniques, and general dispensing.