The new DriveSafe lenses by ZEISS have been specifically created to offer clear and comfortable vision while driving
Internationally renowned ZEISS lenses have been synonymous with innovation, use of latest designs and manufacturing techniques for a century. In India, the launch events for ZEISS DriveSafe lenses were held in 6 cities – Bangalore, Chennai, Kolkata, Delhi, Lucknow and Mumbai – and covered over 350 customers.
Mr Heinrich Raub, ZEISS Brand Ambassador, was the speaker for each of these events. The launch, hosted across six cities was attended by opticians from all over the region. Key members from the ZEISS team who also attended the events included Mr Daniel Sims, Managing Director, ZEISS India and Mr Srinivasan Parthasarathy, Divisional Manager, Vision Care, ZEISS India.
During the launch in each city, Mr Raub delivered a presentation that enlightened the attending opticians about the importance of having clear and comfortable vision during driving. This included helping the opticians identify the key advantages of the lens and the technology that ZEISS is offering to empower them to sell it in a better way.
In order to further impose its concept, ZEISS used a decor consisting of speed breaker, huge tyre cut-outs, etc., for the event. Mr Heinrich Raub, Brand Ambassador for ZEISS made the sessions interactive encouraging the attending opticians to participate and understand the product in a better way.
DriveSafe is an innovative option that offers increased comfort during driving, especially in changing weather and low light conditions. These lenses are ideal for all-day wear, whether for daily chores, reading or watching television, in addition to being an excellent option for those who drive on a daily basis. The unique features of these lenses ensure better visibility which in turn will help people feel safer while behind the wheel.
