5 Promo Ideas To Sell More Eyewear!

With online shopping becoming so popular opticians are suffering. But don’t let…

The Guide To Good Frame Inventory Management

Here is a look at ten simple methods to better frame inventory…

Five Pillars Of Leadership

The changing scenario of the optical industry has transformed the role of…

Coburn Introduces Spectrum Prismatic Lens Blocker

Coburn Technologies recently announced a new innovation in Lens Blocking Systems, the…

Finding Out If The Customer Is Right

Customer service helps in meeting the needs and desires of customers for…

Customer Conflicts Can Be Productive…Yay or Nay ?

In today’s competitive and thriving market, for the growth of any business,…

Online Onslaught. Are ECPs Getting Disillusioned?

Disruptions in business in general or in the optical business are not…

How to stay relevant as an optician in the digital age?

There’s a lot of queries from opticians regarding the need to combat…

Optical Eye Candy

The technique to inviting a passersby, creating an attractive display environment and…

Ray-ban owner EssilorLuxottica draws line under Franco-Italian feud

The company, which brings together Ray-Ban maker Luxottica and lenses specialist Essilor,…

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