Organisers launch a new campaign, show within a show, and unique experiences
Where: New York, USA
When: March 19-22, 2015
Registration is now open for International Vision Expo & Conference East 2015, held at the Javits Center in New York from March 19-22 (Education: March 19-22, Exhibition: March 20-22). Visitors in 2015 will be the first to experience International Vision Expo’s new look and education initiatives aimed at enhancing the attendee and exhibitor experience.
“At first glance, you might think we have only reimagined our look, but it is much more than that,” Group Vice President for Reed Exhibitions, Tom Loughran, said. “Yes, we have a new print campaign, redesigned website, new peer-to-peer focus and increased collaboration with publications, but even more so we wanted to heighten the International Vision Expo experience. From education to the exhibition, we have crafted a fresh new approach for 2015.”
The new International Vision Expo tagline has evolved to become, ‘Visionaries in Education, Fashion and Technology’. Visionaries are people who transform and define the future. For International Vision Expo, these are the manufacturers, doctors, opticians, students, designers and scientists who are innovators, mentors, collaborators and advocates in the eye care industry.
Visionary designers in The Galleria and The Underground are now elevated to exhibit on level three based on feedback from buyers who shop these fashion-forward collections from around the world. This new show within a show is being built and designed by prestigious third-party companies who will deliver an entirely reimagined experience.
New technology drives change in other areas throughout the exhibition. A Technology Theatre opens on level one where attendees can take advantage of the Retail and Wearable Technology tracks of education and Tech Talks delivered by participants in the Vision Monday Eye2 Zone, where visitors can test the latest in non-traditional wearable vision technologies. The Social Media Zone remains a hub to monitor what’s trending at the conference, and the Medical & Scientific Theatre hosts supplier-endorsed, free education courses focused on clinical topics.
Changes are not limited to the Exhibit Floor. International Vision Expo will continue to deliver one of the eye care community’s most comprehensive and progressive education programs. Based on the feedback received at International Vision Expo West 2014, a new approach to the course syllabus has been adopted called crowd sourced learning. This new education initiative increases classroom collaboration as students steer the conversation using advanced interactive technologies to suggest speaker topics and hone in on desired information. By pairing dynamic and diverse speakers with this technology, International Vision Expo aims to deliver memorable programs that set the bar for learning in the future.
New education highlights for 2015 include:
1. In collaboration with the Accessories Council, the Retail Education Track will provide a fresh perspective on growing a brand and insights into how the broadening scope of brands, materials and technologies shapes the eye care industry.
2. An Ocular Wellness Program presents the products and services offered to support preventative care and wellness for quality of life issues, compliance, ocular surface evaluations and more.
3. A Spectacle Lens Expert Track provides expert level education on today’s premium protective eyewear against new wavelengths of light and a comprehensive look at all available lenses and materials available in the marketplace.
4. Spotlight series includes customer service strategies delivered by the experts at Ritz-Carlton, and a session titled More than Meets the Eye delivered by a noted retail anthropologist and market researcher. New early morning and lunchtime sessions cover the most compelling and relevant topics.
5. Clinical sessions have new content across multiple topics including anterior segment, posterior segment and macular degeneration, glaucoma, pharmacology, systemic disease and neuro, imaging technology and sports vision.
New partnership highlights for 2015 include:
1. The American Optometric Association (AOA) will deliver the Healthcare Reform Update: Rethinking Eye Health & Vision Care.
2. The Contact Lens Society of America (CLSA) will endorse the Global Contact Lens Forum, produced in collaboration with the British Contact Lens Association (BCLA).
3. The American Optometric Student Association (AOSA) will host its transitional meeting for trustees and trustee elects.
4. B.B. King Blues Club will host the official Opening Night Party featuring the Eye Docs of Rock on Friday night.
5. Members of the Young Professionals Club, as well as students, will receive special discounts at the Eye Rock party on Saturday night benefitting New Eyes for the Needy.
6. Unprecedented discounts are offered when making purchases at the exhibition.
7. Think About Your Eyes is the official supporter of International Vision Expo programs.
These events and classes, along with an exhibition nearly the size of five football fields, set the stage for the most innovative technology and highest quality products in the eye care industry.
Early bird pricing is available for attendees who register before February 17.
