Mido Confirms Its Global Leadership

Mido Confirms Its Global Leadership

Mido concluded the 2019 show with a display of strength and continuity. It matched last year’s results but with a slight uptick that brought the number of visits over the 3 days of industry professionals from 159 countries to approx. 59,500.

Held on Feb 23, 24 and 25, 2019, Mido did justice to its claim of being the industry’s premier show. Other than the visitors and exhibitors who throng Mido anyways, this event also saw a lot of visiting officials. The Minister of Cultural Heritage and Activities, Alberto Bonisoli; Vice Minister of Economic Development, Dario Galli; Councilor for Digital Transformation and Citizen Services for the City of Milan, Roberta Cocco; and Councilor for Tourism, Regional Marketing and Fashion for the Lombardy Region, Lara Magoni, toured the pavilions during the three days of the show.

Many sports and entertainment celebrities were spotted in the halls, proving that MIDO also spells glamor and fashion – a must-attend on the calendars of those who want to rock the latest trends.

The event saw a lot of action to say the least and the seemingly satisfied Giovanni Vitaloni, President of MIDO had this to say, “The extremely high quality of the products on display in all the pavilions was the thread that ran through MIDO 2019. Many exhibitors expressed their delight with the outcome of the fair, confirming that MIDO is still businessdriven: effective for extending one’s network of contacts, making deals and talking trade”

This time the BESTORE DESIGN was won by Argentina’s Infinit Eyewear and the BESTORE INNOVATION awards was received by Kite, located in Shoreditch in the heart of London. The jury singled out Infinit Eyewear for the way its layout, materials, design and furnishings contribute to creating an unforgettable shopping experience for eyewear enthusiasts in Buenos Aires. The award to Kite based in Redchurch Street in London was based on the superb quality experience customers enjoy in this shop where they receive a one-on-one style consultation with an eyewear expert in their own booth, state-of-the-art eye exams and sip an exclusive Bompas & Parr coffee or drink at the Eyebar.

With MIDO 2019 over, work is already under way on the next edition, marking MIDO’s milestone 50th anniversary. “A packed calendar of events is in the works for 2020, designed to involve the entire industry – companies, opticians, buyers, the media and institutions – for a proper celebration of the Gold Edition”, concludes Vitaloni.

We are sure the 50th edition of Mido will be a special one!

And for some of you here’s some interesting videos from Mido asking brands why their brands should be sold by opticians to their consumers.

Why should an optician sell your brand to his consumer?