All eyes on Anushka Sharma, the brand ambassador for Polaroid Eyewear who recently unveiled the collection Fall/Winter 2017 by the brand in Mumbai!
When: September 20, 2017
Where: Hotel JW Marriot, Juhu, Mumbai
Anushka Sharma X Polaroid
Fun, frolic and fabulous! The latest collection by Polaroid is as charming as the brand ambassador, Anushka Sharma! The actress, model and style influencer, was present as they launched the Fall-Winter Collection of the brand.
The event was headed by Nalini Gupta, Managing Director, Safilo India and Kyriakos Kofinas, Commercial Head of India, Middle East and Africa, Safilo Group S.p.A. and the collection was revealed by Anushka Sharma.
Welcome the ‘Pop Sensation’ With Polaroid
Featuring new shapes and rich colors, the new Fall/Winter Collection is a symbol of pop culture for millions of people around the world. The new glasses stand out with their contemporary design and playful color combinations. Style, colour and technology are Polaroid’s three watchwords, in line with the brand’s mission: to bring beauty to all, while protecting their eyes from UV rays, thanks to polarized lenses.
Conceived and designed at the Safilo Design Studio in Milan, the new collections are the result of constant design research and experimentation, which, for the next season, translate into feminine ultra-lightweight metal shapes and pastel hues for the women’s models, and pure, essential lines and sophisticated nuances for the men’s glasses.
The pixel detail, Polaroid’s iconic signature element and a great source of inspiration, thanks to its lively pattern and colors, is showcased on the lens and internally on the temple tips.
