Persol 2014 Eye-wear Collection : Modern, Yet Vintage

For the coming summer, Persol is launching ‘Vintage Celebration’ with new colours joining those selected from its historical archive

PO_3072S_40x30Along with the classic shades like, Virginia tobacco, coffee and Sienna, there are a number of extra colours that are inspired by the 60s, and emulate the mineral world. Obsidian, cobalt, garnet and amber, with special antiqued versions, enhance the look of the new Persol women’s and men’s models.

The exclusivity of Vintage Celebration is also emphasised by the fact that a selection of the new sun models feature only polar and photopolar lenses. Lightweight and comfortable – thanks to a thickness of only 1.8 millimetres – made of crystal glass using cutting-edge technologies and scrupulous craftsmanship, these lenses provide effective protection from radiation, and offer sharp vision.

Innovative features are also used in the new Persol Reflex Edition, a fascinating blend of design inspired by vintage cameras and the authentic style of the brand. For the two models of the collection, Persol now presents the folding sun and optical version, plus two new proposals that extend the family of this unisex collection.

‘Contrast’ is the keyword defining the style of the new Persol Contrasti eye-wear collection for men and women. The new model has fascinating retro lines with futuristic finishes and acetate rims with a metal frame on the top section. The colour contrasts are emphasized by the choice of double-layer acetates which are used for the first time in the Persol collection, due to the new eye-wear construction preventing the historical arrow from being ‘submerged’ in the acetate.

SUPREMA COLLECTION
VINTAGE CELEBRATION
SUN
PO 649
PO-649-9020_58First produced in 1957, this is the model which, more than any other identifies as Persol. Made popular by Marcello Mastroianni, who wore it in the film, Divorce Italian Style, the design has been tremendously successful. The frame is in acetate and distinguished by ultra-flexible temples – thanks to the exclusive Meflecto system – and to the unmistakable triple-notch Victor Flex nose bridge.

The 649 colour range has acquired four new compact acetate shades, with special antiqued treatment : obsidian with brown polar lens; cobalt – exclusively for Persol – with green polar lens, garnet with photopolar gradient green lens and amber with gradient blue polar lens.

PO-9649S-9018_S3PO 9649S
The comfortable slim-design version of the famous Persol 649 features all the exclusive details of the original, but in a ‘light’ version. From the Supreme Mini Arrow highlighting the frame, to the reduced Victor Flex version with its unmistakable triple-notch nose bridge, it adds comfort with style effortlessly.

This light weight model adds new colour combinations to its range : obsidian with brown polar lens; cobalt with green polar lens, garnet, with special antiqued treatment with photopolar gradient green lens and antiqued amber with gradient blue polar lens.

SUPREMA COLLECTION
VINTAGE CELEBRATION
OPTICAL
PO 9649V
PO-9649V-1015The iconic lightweight 649 line, is light in terms of design and, above all, weight (7 grams). This optical model displays all the precious Persol style details, like the Supreme Mini Arrow highlighting the frame with a metal lightning flash, and the ultra-flexible temples (Meflecto system) and the triple-notch Victor Flex nose bridge. This model features all the technical details to ensure utmost fitting comfort.

Available in the new acetate colours : amber, cobalt or obsidian and garnet with a special antiqued treatment.

DESIGN COLLECTION
REFLEX EDITION
SUN
PO 3075S
PO-3075S-95_58The Reflex Edition collection, inspired by vintage cameras, has been highly appreciated since it was launched, thanks to its contemporary design, which blends the lightness of the slim metal temples and nose bridges with the iconic Persol motifs. Today, its appeal is even stronger thanks to the folding version, made possible by the craftsmanship skills that have always distinguished the brand.

Available in four new colour combinations – yellow with gilded metal temple and green polar lens, havana with gilded metal temple and green lens, black with gunmetal metal temple and polarized green lens and light havana with gunmetal metal temple and blue lens. For a perfect fit, the temples have covered end pieces.

PO 3091SM
PO-3091SM-952_57A new collection entry – and in line with the latest trends – the slim profile of this round frame, recalls the shape of vintage camera lenses. Marked with a miniature Persol Arrow, the frame maintains a perfect balance between acetates and metal parts, which make Reflex Edition truly contemporary and stylish.

The colour combinations include yellow with gilded metal temple and green polar lens, havana with gilded metal temple and brown lens, black with gunmetal metal temple and polarized green lens, beige with gunmetal metal temple and brown polar lens and light havana with gunmetal metal temple and blue lens.

DESIGN COLLECTION
REFLEX EDITION
OPTICAL
PO 3075VM
PO-3075-VM-24A contemporary and vintage style, the Reflex Edition collection is inspired by vintage cameras. This frame is an addition to its counterparts with the twist of a foldable version. Marked by the unmistakable Persol Arrow detail, the frame features temples with covered ear pieces for greater comfort and comes in four colour options – havana, black, light havana and transparent yellow.

PO 3091V
PO-3091V-96Refined elegance is echoed in the new unisex Reflex Edition optical model. The round acetate and metal frame blends the vintage inspiration of old photographic lenses with up-to-date trends. A stylised version of the unmistakable Persol Arrow is etched onto the hinge, and the slim and flexible temples feature covered ear pieces for
utmost comfort.

The available colour combinations are havana and transparent yellow with gilded metal temple, black and light havana with gunmetal metal temple and light havana with semi-gloss gunmetal metal temples.

DESIGN COLLECTION
CONTRASTI
SUN
PO3081S
PO-3081S-1009_O7The charm of this metal and acetate women’s model stems from the contrast between a 40’s design and ultra-modern finishes. The square frame with gently smoothed corners consists of a slim metal bar joining the front and the temples in a single line. Thanks to this single bar, Persol has been able to use special double-layer plastics – featuring a contrasting coloured top on a havana or opaque crystal base – creating a model with an outright contemporary look.

The model is available in three exclusive Persol colour combinations – grey top on matt havana, semi-gloss silver bar and temples and slightly-mirrored blue lens, green top on matt havana with semi-gloss gunmetal bar and temples and slightly-mirrored green-gilded lens and a blue top on matt havana with semi-gloss brown bar and temples and slightly mirrored brown-green lens.

PO 3082S
PO-3082S-1004_31In this men’s metal and acetate model, the oval frame is distinguished by the slim metal bar joining the front and temples in a single line. The sophisticated mix of metal and acetate is made into a contemporary style thanks to the clean design and unexpected colour matches, possible due to the use of bicoloured plastic with contrasting coloured top on havana or opaque crystal base.

The model is available in three exclusive Persol colour combinations – nut-brown top on matt havana with semi-gloss gold bar and temples and slightly mirrored blue lens, red top on matt havana with semi-gloss brown bar and temples and slightly mirrored brown-green lens and green top on matt havana with semi-gloss gunmetal bar and temples and slightly mirrored green-gold lens.

DESIGN COLLECTION
CONTRASTI
OPTICAL
PO 3083V
PO-3083V-1005A model with a rectangular and slim retro design, the frame is lightweight and comfortable due to the slim metal bar joining the front and temples, and stands out because of the sophisticated colour combinations of the double-layer acetates and metal parts.

The model is available in three exclusive Persol colour combinations – nut-brown top on matt havana and semi-gloss gold metal parts, red top on matt havana and semi-gloss brown metal parts and green top on matt havana and semi-gloss gunmetal metal parts.

PO 3084V
PO-3084V-1008The frame is lightweight, thanks to the slim metal bar joining the front and slim temples in a single line and is made more comfortable by the covered ear pieces. The usual attention to detail can be seen in the original colour combinations of the double-layer acetates and metal parts.

The model is available in three exclusive Persol colour combinations – green top on matt havana and semi-gloss gunmetal metal parts, grey top on matt havana and semi-gloss silver metal parts and blue top on matt Havana and semi-gloss brown metal parts.

Tags

Current Issues

India

Arabia


South East Asia