In continuity with the #DRIVEYOURSTORY concept, Ranveer and Carrera tell unheard stories and highlight the character of the Brand : Unconventional, Daring, Bold, Rooted in Sports and able to Stand Out from the Crowd.
Carrera has consistently reimagined and magnified eyewear trends year after year, introducing new and authentic designs that dare to be different. Designed in Italy and crafted with exquisite details and lightweight materials such as Optyl, Carrera eyewear is a perfect balance between the right fit and trend-setting style. Together with Ranveer Singh, Carrera’s new Spring Summer 19 collection makes quite a statement this season.
Talking about Carrera’s new season collection, Andrea Zaffin, Commercial Head IMEA, Safilo Group, said, “Ranveer Singh, a youth icon of today’s generation perfectly embodies the charisma of Safilo’s flagship brand – Carrera, and our association with him has worked beautifully over the past two years, leading us to our third year. With our new Spring Summer 19 collection we aim to take style to the next level with our consumers and continue to offer great quality and trends which make the glasses a pleasure to wear in all occasions.”
Highlighting the brand’s core elements, brand ambassador Ranveer Singh said, “My association with Carrera is extremely unique and I truly feel that the brand is like an extension of my own personality! The iconic pieces from the new collection are a must-have for anyone who is looking at making a style statement this summer. When it comes to contemporary fashion and style, Carrera has always been my go-to brand and the versatility of the eyewear ensures you can pair it with any outfit!”
Ranveer Singh in Carrera Facer
In the campaign visuals, Ranveer Singh wears the boldest expression of Carrera’s Flag style, Carrera Facer, his current favorite model. The Flag Lab collection returns with this much-awaited new unisex design, crafted from a mix of acetate and metal, rendered here in Carrera’s classic black, red and white colorway: these full-rim rectangular frames push the boundaries of traditional eyewear to the highest peaks. The metal top bar, which transforms seamlessly into a set of sleek arms, as well as delicate rivet detailing and sporty side shields, add a contemporary edge, while the mirrored lenses shield your eyes from harmful rays. Carrera’s inimitable details – the C-logo to the front and the logo lettering along the temples – are an instantly recognizable finishing touch.
In the latest Spring Summer campaign, Ranveer Singh is sporting the Carrera 1016/S and Carrera 187/S sunglasses, as well as Carrera 200 and Carrera 189 optical frames.
Carrera 1016/S unisex navigator sunglasses with rimless profile
Carrera 187/S unisex full-rim aviator sunglasses
Carrera 200 unisex full-rim navigator frames
Carrera 189 unisex full-rim optical glasses in a rounded caravan shape
Carrera – synonymous with pioneering design and outstanding quality – is a statement brand since 1956 for people who live by their own rules, continuously defying themselves and proudly approaching life standing out from the crowd.