‘Master The Light’ is the new concept perfectly capturing the spirit of the Boss Eyewear Collection
This collection focuses on a sophisticated personality and on the ability to tap the full potential of success in life. Addressed to men who enjoy the comfort of lightness, innovation and design.
‘Master the Light’ with the new Boss Eyewear Collection: its essential design and ultralight materials provide a perfect visual control at any occasion and the utmost comfort throughout the day.
Safilo Group and HUGO BOSS announce the early renewal of their global licensing agreement for the BOSS and HUGO eyewear collections, until December 2030...
Vision Rx Lab has successfully tapped the power of current Artificial Intelligence to create Nova Ai lenses – the new generation progressive lenses...
As part of their ongoing support of Special Olympics Lions Clubs International Foundation Opening Eyes, CooperVision, Optometry Giving Sight and other partners...
The concept of You&Eye Pictorial as a magazine was to promote both eyecare as well as eyewear products at consumer level. However, the print edition...
Rated and shortlisted first by the jury, and then voted for by the opticians across MENA region, HUGO BOSS’ Model BOSS 1226A has gone on to be the winner of VP...
For Spring/Summer 2021, the BOSS Eyewear collection for men and women introduces new sunglasses and optical frames with sophisticated constructions elevated...
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