A new 3,500 square metres manufacturing facility has been acquired by the eyewear company in Longarone
Marcolin, a worldwide leading eyewear company, has announced the acquisition of a new 3,500 square metres area, in the heart of the eyewear district of Longarone.
This move is in line with its mid-long term strategy of creating value by leveraging on the opportunities offered by the development of high-end products, consistent with Marcolin’s historical DNA. The company’s employment will strongly benefit from this operation as well.
The new site, starting operations from mid-2015, will double Marcolin’s in-house Made in Italy production: this is the answer to structural goods sales’ performance and, on top, to the opening of new directly managed markets mixed with new highly recognised brands in the portfolio.
The company has recently signed license agreements with fashion and luxury brands like Ermenegildo Zegna, Zegna Couture and Emilio Pucci, all of which (in addition to Tom Ford, Montblanc, Balenciaga, Roberto Cavalli, Dsquared2 and Diesel) have a policy of developing and manufacturing their products in Italy, and whose superior creativity and quality are perfectly expressed by the local artisan tradition.
Marcolin’s CEO Giovanni Zoppas said, “To us, Made in Italy is a vital strategic asset and finalising this investment in Longarone, the area where Marcolin’s history began, is one more reason to feel proud of it.”
