Rodenstock And EGMA Set A New Standard In Personalised Vision

Rodenstock And EGMA Set A New Standard In Personalised Vision

At the forefront of innovation, Rodenstock, a global eyewear giant, has debuted its latest biometric technology with EGMA, the official distributor of Rodenstock in the region. This cutting-edge advancement in ophthalmic lenses sets a new standard for personalised vision, offering unmatched clarity and sharpness through advanced eye mapping that combines AI and precise eye measurements

Debuted at EGMA - the leading innovators of ophthalmic lenses, Rodenstock's cutting-edge innovation sets a new standard in personalised  vision, delivering unmatched clarity and sharpness through advanced eye mapping

Rodenstock has once again raised the bar with its latest breakthrough, B.I.G Norm (Biometric Intelligent Glasses) technology. This cutting-edge solution uses biometric data and artificial intelligence (AI) to create lenses tailored to the unique characteristics of every individual's eyes, delivering sharper, more personalized vision than ever before.

The B.I.G Norm lenses are based on an extensive analysis of over 500,000 precise eye measurements, allowing for continuous clarity from near to far and reduced distortion. Unlike traditional lenses that rely on facial or frame measurements, B.I.G Norm integrates the eye’s biometry, setting a new standard in precision and vision quality.


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“B.I.G Norm is the result of 20 years of dedication and innovation. By combining AI with biometric data, we’ve created a lens technology that truly understands your eyes,” explained Dr. Uttenweiler, one of the key minds behind the innovation.

Clinical trials of B.I.G Norm revealed that 97% of users reported noticeably sharper vision, while 94% experienced uninterrupted clarity, highlighting the effectiveness of this revolutionary technology.

Now available at leading opticians across the UAE, Rodenstock’s B.I.G Norm lenses provide a new benchmark in personalised vision correction.

Visit www.rodenstock.com to learn more

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