Founded in 2018 by designer Julien Couture, Canada-based brand Lunetterie Générale is a design studio that creates exceptional eyewear made for everyday life. Lunetterie Générale pays homage to the timeless elegance of classic designs through remarkable savoir-faire and contemporary aesthetics.
Lunetterie Générale blends the sophisticated elegance of French refinement with the bold spirit of American culture. Inspired by mid-century aesthetics, fine art and classic cinema, Julien’s designs exude a nostalgic charm, imbued with a simplicity that speaks to timeless vintage style.
Panache Series
Crafted as enduring pièces de résistance, Lunetterie Générale’s frames honours generations of Japanese artisanal mastery. Each design embraces an ethos of classic elegance, allowing impeccable construction and premium materials to take centre stage.
For the Fall-Winter 2025 collection, Lunetterie Générale makes a bold statement with a line full of flair that is sure to turn heads. These complex titanium frames, with their robust monobloc construction and high-level double coating, are collector’s pieces that will stand the test of time in the temple of good taste.
