Maui Jim, a premium brand of polarised sunglasses now part of Kering Eyewear portfolio, unveils its new global advertising campaign, Color You Can Feel 2—a renewed invitation to experience the world with even more vivid and vibrant details. Set against breathtaking natural landscapes, the campaign transports the audience into a world of brilliant colours and joyful shared moments, reaffirming the brand’s commitment to enriching outdoor experiences and human connection.
Rooted in the spirit of Hawaii, Maui Jim is guided by an appreciation of nature and a warm sense of community. While the brand continues its mission to revolutionise visual experiences with cutting-edge PolarizedPlus2 lens technology in versatile, functional designs, the new campaign introduces a more intimate perspective—one that celebrates spontaneous adventures and a sense of belonging.
Maui Jim lenses are purposefully designed for every occasion, whether hiking through lush forests, surfing crystal-clear waves, or simply enjoying a leisurely day at the beach. The campaign highlights the latest arrivals in iconic sporty frame styles, appealing to a global audience of outdoor enthusiasts. Featured styles include the Pâlulu, an athletic shield with Maui Brilliant lenses; the Ho’okipa Ultra, a contemporary evolution of this iconic style with wavy temples and new performance Maui Ultra lenses; the refreshed Ho’okipa, a bestseller now available in vibrant new colours with Maui Pure lenses; and the Ma’ukele, a wrap style featuring SuperThin Glass lenses for ultimate clarity. These styles are released in Collection ‘Ekolu, Maui Jim’s third product collection since the brand joined the Kering Eyewear portfolio.
