The countdown has begun! The VP Awards 2025 is all set to raise the bar once again, celebrating elegance in the world of optometry. Returning for its eleventh edition at the iconic Dubai World Trade Centre, this year promises to dazzle the optical industry with unmatched scale, significance and a spirit of celebration like never before.
For over a decade, VP Awards has stood as one of the most prestigious honours in the optical arena, applauding creativity, quality and commitment from brands and professionals. In 2025, the awards promise to take things several notches higher. From high-end product showcases to glamorous recognitions and dynamic networking opportunities, it will be a night to remember.
At the helm of this inspiring initiative is Mr. Siraj Bolar, the Editor-in-Chief of VisionPlus Magazine and the visionary CEO of FourPlus Media. Known for his relentless pursuit of innovation and excellence, Mr. Bolar’s leadership continues to shape this celebration into an event that reflects the future of optical retail and technology.
The grand evening will feature the unveiling of highly coveted trophies across multiple categories, each representing the pinnacle of achievement in its segment. Whether it’s eyewear design, technological innovation, or retail excellence, each award symbolises the commitment to elevate the standards of eye care and fashion on a global level.
But the VP Awards is not just about accolades. It is a celebration of a community – a gathering of opticians, brands, retailers, and innovators. It offers a golden opportunity to connect, collaborate and spark new ideas that will shape the future of the industry. For many, it’s the one evening of the year when competition takes a backseat, and camaraderie shines through.
A distinguished jury panel, made up of renowned names in the optical industry, will preside over the selection process. Their expertise and diverse perspectives ensure that only the most deserving walk away with the honours, making the recognition truly meaningful.
The awards also serve as a platform to spotlight the evolving landscape of the optical world, from fashion-forward frames and sustainable practices to breakthrough technologies in vision care. It is a showcase of how style meets science, and how innovation meets passion.
Set against the dynamic backdrop of Dubai – a city known for its ambition and vibrancy – the VP Awards 2025 promise a celebration like no other. The glitz, the glamour, the applause and most importantly, the shared sense of purpose, all come together to create a night that’s more than just an event. It’s a statement of intent from the optical industry to keep striving, innovating and impacting lives.
As the world of optics prepares for this marquee moment, there’s an air of excitement and expectancy. The stage is set, the lights are about to shine, and the VP Awards 2025 is ready to honour those who continue to make the world see better.
