Max Mara Eyewear doesn’t just frame your eyes, it frames your persona. Built on a legacy of elegance, modernity and power dressing, Max Mara’s eyewear line is a perfect extension of the house’s luxurious yet functional fashion philosophy. As of 2025, it continues to embody timeless chic while embracing contemporary cues, empowering women to see and be seen with confidence.
A Brand That Redefined Elegance
Founded in 1951 by visionary Achille Maramotti in Reggio Emilia, Max Mara rose as one of Italy’s first ready-to-wear powerhouses. It revolutionised women’s wardrobes with tailored coats and pragmatic silhouettes. Fast forward to today, the Max Mara name is synonymous with refined strength, catering to women who want to feel powerful without sacrificing femininity.
The eyewear collection echoes this philosophy: sophisticated designs with impeccable lines, superior materials, and a timeless colour palette that translates couture elegance into functional luxury.
Poised, Polished, and Powerful
Licensed under the global eyewear leader Marcolin Group, Max Mara Eyewear was developed to deliver a vision of fashion that women could literally wear on their faces. From oversized sunglasses that nod to Hollywood glam to slim optical frames for the modern executive, Max Mara Eyewear focuses on bold minimalism.
Think softly squared frames, sculptural silhouettes, neutral hues and metal-acetate combinations that blend utility and grace.
Craftsmanship That Speaks Quiet Luxury
Every Max Mara frame is a study in precision and material innovation. The house plays with layered acetates, ultra-lightweight titanium and gradient lenses with impeccable colour harmonies. The signature details, like logo plaques on the temples, monogram embellishments, and sleek hinges, are always subtle, never loud.
In line with the 2025 mood of quiet luxury, Max Mara Eyewear appeals to the discerning woman who values craftsmanship and class over fleeting trends.
Style Icons That Speak Volumes
Max Mara’s eyewear campaigns have always been a visual delight. Whether fronted by legends like Gigi Hadid or modelled in urban-chic settings, each campaign reflects the brand’s DNA: effortless, refined, confident.
The frames aren’t just accessories; they’re mood-setters. A sharp cat-eye from Max Mara gives a boardroom boss energy. A thick-rimmed oval sunglass evokes leisurely glamour. A rimless square optical pair whispers intellectual elegance. These frames become part of your identity.
A Palette of Precision
Max Mara Eyewear collection celebrates architectural silhouettes with a renewed sense of lightness. The colours are rooted in the house’s neutral wardrobe, sand beige, warm ivory, chestnut brown, interspersed with fresh takes like dusty lilac and olive green.
Key styles this season include:
- MM Classy I: A softly hexagonal frame with gold detailing and subtle logo accents.
- MM Signature Shield: A futuristic wraparound sunglass style with tinted mono-lens and sleek edges.
- MM Grace Opticals: Feminine yet structured, with clear acetate and refined metal bridges.
Each model is designed to echo Max Mara’s seasonal collections; structured, luxurious and wearable across occasions.
Designed for Today’s Woman
In 2025, Max Mara Eyewear is more relevant than ever. It speaks to the woman who’s juggling a full calendar but refuses to compromise on style. Whether she’s heading to the office, a weekend getaway, or an art gallery, there’s a Max Mara frame that complements her intent and individuality.
Even the optical collection, often overshadowed by sunglasses, stands out with its contemporary, architectural ethos. Thin metal frames and wide acetates are elevated by tone-on-tone finishes, engineered comfort, and details that reflect the brand’s couture roots.
Sustainability, Elegantly Done
While never one to shout from the rooftops, Max Mara Eyewear has quietly taken steps toward sustainability. The brand has introduced eco-acetates, used biodegradable packaging, and ensured long-wearing quality that discourages disposability.
In 2025, sustainability isn’t just a checkbox; it’s interwoven into the design, sourcing and storytelling. The eyewear reflects this commitment, appealing to a new generation of eco-conscious luxury buyers.
Celebrity Loved, Everyday Approved
From editors to celebrities, Max Mara Eyewear has long been a favourite. Cate Blanchett, Meghan Markle, and Angelina Jolie, these powerful women have been seen in Max Mara glasses and coats, radiating strength in subtlety.
And yet, the brand doesn’t feel exclusive or intimidating. Its appeal lies in how seamlessly the eyewear fits into everyday luxury. You don’t need a red carpet. You just need a sense of self-worth and maybe a well-fitted Max Mara coat to go with your frames.
Marcolin x Max Mara: A Perfect Partnership
The Marcolin Group continues to be the driving force behind Max Mara Eyewear’s innovation. Known for its attention to detail and legacy in luxury eyewear production, Marcolin ensures that every Max Mara frame is a blend of Italian precision and fashion finesse.
This partnership ensures not only global availability but also a consistently high standard of product integrity, crucial in a market where brand trust equals loyalty.
Max Mara Eyewear is more than a fashion statement; it’s a lifestyle choice. In a world driven by fast trends, this brand stands its ground by offering timeless, intelligent design rooted in heritage and elevated by modernity.
For the woman who wants to be seen but on her own terms, Max Mara Eyewear offers the perfect frame. One that doesn’t scream for attention, but commands it nonetheless.
Max Mara Eyewear: Under The Surface
The new Max Mara eyewear collection enhances the essence of individuality, celebrating every woman’s ability to leave a unique and unmistakable mark. The models are born from the meeting and intersection of the worlds and personalities of Eileen Gray and Lee Miller.
The artist Lee Miller translates her audacity and avant-garde vision into the refined geometries and facets of the glasses, creating new accents of light on both the sunglass and optical models.
The architectural cut of Eileen Gray’s creations is expressed through clean and essential shapes. Her iconic tubular structures become an element of interference in the frame design, constructing the hinges of the models in acetate and embellishing the temples with a golden profile that separates the spoilers from the front.
The Maxim signifier remains a structural protagonist in the thin and delicate metal profiles and the unmistakable golden bar insert that elegantly highlights the most daring and charismatic silhouettes of the collection.
The faceted profiles and worked angles of the new frames give the surfaces a refined and precious appearance, making each pair of glasses a symbol of style, which Max Mara interprets as a work of art to wear.
