With extended battery life, a powerful new ultra-wide 12MP camera, and fresh seasonal colours, the updated collection takes connected eyewear to new heights of style and functionality.
Iconic Style Meets Smart Innovation
Designed to be worn from morning to night, Ray-Ban Meta blends timeless Ray-Ban silhouettes with cutting-edge AI features. Since launch, the collection has redefined consumer expectations: slim, comfortable eyewear that lets users capture photos and videos hands-free, translate conversations in real time, stream music, take calls, and stay connected seamlessly.
What’s New in Gen 2
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Longer battery life – up to 8 hours of use (double the previous generation), with rapid charging that powers up to 50% in just 20 minutes.
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Next-level imaging – 3K Ultra HD video, HDR, 60 fps recording, and a 12MP camera for sharper, more immersive content.
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Creative capture modes – including hyperlapse and slow motion.
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Immersive audio – enhanced five-mic system and open-ear speakers, with upcoming Conversation Focus software to amplify voices during conversations.
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Transitions® lenses – available across styles, adapting seamlessly to changing light conditions.
Cultural and Global Impact
With millions of units sold worldwide, Ray-Ban Meta has become a cultural touchstone, appearing everywhere from Paris Fashion Week to the Super Bowl and the Met Gala. The collection now expands to new markets, including Switzerland and the Netherlands, with Brazil joining later this year.
Fresh Looks for Fall
This season introduces three new expressive colours:
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Wayfarer Shiny Cosmic Blue with Transitions® Sapphire lenses
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Skyler Shiny Mystic Violet with Transitions® Amethyst lenses
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Headliner Shiny Asteroid Grey with Transitions® Emerald lenses
For those seeking exclusivity, the limited-edition Matte Transparent Wayfarer returns, paired with Transitions® Gen S Ruby lenses, offering standout style alongside the full suite of Meta AI features.
Shaping the Future of Wearables
“Glasses have emerged as the fastest-growing category in wearable technology, and we’re proud to be leading the charge,” said Rocco Basilico, Chief Wearables Officer, EssilorLuxottica.
“Ray-Ban is having an extraordinary year—one that reflects both our heritage and our ambition,” added Leonardo Maria Del Vecchio, President of Ray-Ban. “This is not about gadgets—it is about making technology invisible, wearable, and desirable, in the way only Ray-Ban can.”
With Gen 2, Ray-Ban Meta once again sets the benchmark for smart eyewear, merging fashion, innovation, and everyday connectivity.
