Carrera, the worldwide lifestyle and sports eyewear Brand, is pleased to unveil theInspired By Jared Leto Collection, especially designed for the Academy Award Winning actor and Thirty Seconds to Mars front man, Jared Leto, the star of the 2017 Carrera campaign.
Recognized internationally as one of the world’s most unconventional talents, Jared Leto has inspired an exclusive two-pieces unisex collection that fully embodies the uniqueness of his persona and the nostalgia that ties Jared Leto to Carrera’s history, merging it with the pioneer design language and outstanding quality that the brand stands for, since 1956.
The collection features two legendary and statement shapes, one sun and one optical model, that convey the same attention for forward-looking design and craftsmanship that Jared Leto recognizes in the DNA of the Brand:
“I’ve always appreciated beautiful craftsmanship and timeless design. Match that with functionality and technology and you have something very special” says Leto. “I think all of that is reflected in Carrera. A classic and iconic brand.”
Incorporating Sixties retro aesthetics with a contemporary and innovative edge, the new sunglasses and optical frames are dedicated to those that proudly approach life standing out of the crowd. Hence, the result is an extraordinary combination of unexpected details and materials, crafted with unparalleled manufacturing skills and best quality sun lenses.
The Fall-Winter international advertising campaign, lensed by iconic photographer Terry Richardson, will debut worldwide starting September 2017. Simultaneously, the Inspired by Jared Leto eyewear collection will hit the stores.
CARRERA 150/S and CARRERA 144/V:
These are rectangular classic shapes, crafted with a high density acetate to make the frames extremely light. Distinctive and edgy details make these shapes unmistakable and refined in all their components: the thin metal bridge featured in the sun model marks its silhouette with a distinctive twist. Additionally, the brand has new stick temples are paired with the signature metal C logo inside left end tip.
Jared Leto wears a highly contrasted tokyo Havana shade of Carrera 150/S, with blue UV protection lenses.
Carrera 150/S is available in a color palette that includes more classical versions – dark Havana, blue, black – and a bold red variation. This style also flaunts a qualitative and cutting-edge lens offer coming from the brand’s strong know-how and heritage, to give additional functional benefits to the wearer.
The full range available includes UV protect lenses in different tones and the premium red HD polarized lenses: their particular color boast a high contrasts and an anti-reflection treatment, which allows, thanks to a careful study on the spectrum curve, to see colors in a much more vivid way, filtering blue lights to convey relaxation to the eye and ultimately preventing eye aging.
Jared Leto wears a black version of Carrera 144/V, with gold details.
The adjustable nose pads with the C-logo have been engineered to be extremely comfortable, in a semi-soft matte material featured in all the new metal models. The high-quality of the acetate temples and the five barrel hinges are the unmistakable mark of a product designed to provide a durable fit. The full color palette includes light havana, dark havana, a red version with blue temples and a black version with silver details.
