A Vision Brought to Life
As VisionPlus Magazine steps into its 25th year, Editor-in-Chief Mr Siraj Bolar reflects on a journey that celebrates the power of vision — both literal and metaphorical
As VisionPlus steps into its Silver Jubilee year, I am proud to celebrate a remarkable journey — one that began with a vision and a leap of faith from myself and my team.
What started as a modest family-run advertising agency has grown into a pioneering force in the optical industry, shaping narratives and setting benchmarks across India and the MENA region.
A Publication with Purpose
Since its inception in 1993, I have dedicated VisionPlus to illuminating every facet of the optical world — from fashion trends and technological innovations to expert opinions and emerging business insights. I have always believed that eye health is paramount, and the role of optometrists and opticians in maintaining it cannot be overstated.
Over the years, I have seen the magazine evolve into a platform that not only keeps professionals informed but also empowers them to grow with the industry. Through our stories, we explore the importance of regular eye exams, the latest breakthroughs in refractive technology, and evolving trends in treating visual conditions — blending science, style, and substance seamlessly.
Behind this publication lies my personal journey from advertising to optical publishing — one that has been driven by passion, perseverance, and purpose.
From Advertising to Optical Publishing — My Journey
Back in 1993, I founded FourPlus Advertising, a small home-based agency, with the support of my three college-going sons. Together, we created packaging, promotional materials, jingles, and videos for local businesses — from small shops and builders to pharmaceutical companies and distilleries.
This modest setup, fueled by creativity and family spirit, soon gained a reputation for quality work and reliability. The turning point came when a service provider introduced me to the optical industry, connecting me with manufacturers and distributors of spectacle frames and sunglasses. Designing brochures, catalogues, and posters for these clients marked the beginning of FourPlus’s deep-rooted connection with the optical world — a connection that would later define my legacy.
As our agency’s credibility grew, an unexpected opportunity arose: to design a magazine for opticians. The idea was to create a publication that shared industry updates and helped optical retailers improve their business practices. I, along with my team, eagerly developed a dummy issue that captured this vision.
When I presented it to a prominent optical distributor, the design was praised, but the project was shelved due to concerns over production costs and limited advertising support. The setback, though disappointing, became the spark that ignited something far greater.
The Birth of a Vision
In the days that followed, a question struck me: Why not launch the magazine independently? With design, editorial, and production capabilities already in-house, the idea was daring but achievable. When I shared it with my sons, their response was unanimous: “Why not?!”
That collective determination marked the true beginning of OpticPlus. We worked tirelessly to create a magazine rich in relevant content, insightful interviews, and credible information on eyecare and eyewear. We even designed full-page and double-spread advertisements for our existing clients, who enthusiastically embraced the opportunity.
Finally, our vision took shape with the release of OpticPlus, the very first optical magazine from FourPlus, a bold, independent publication that brought the Indian optical community together through information, inspiration, and innovation.
Expansion and Rebranding — VisionPlus
As OpticPlus gained recognition in India, I realised there was potential to dream bigger. During a business visit to Dubai, I noticed the growing appetite for a professional optical publication in the Gulf region. This led to the launch of VisionPlus, a new edition tailored for the Middle East and Southeast Asia.
The response was phenomenal. VisionPlus quickly became a leading magazine in the region, widely respected for its credible reporting, industry insights, and innovative outlook. Inspired by this success, we rebranded the Indian edition from OpticPlus to VisionPlus, creating a unified identity across markets and strengthening our global presence.
Editorial Philosophy and Industry Impact
At the heart of VisionPlus lies a simple philosophy: to inform, inspire, and empower. I have always believed in providing insights, trends, and updates that enable opticians and eyewear professionals to enhance their businesses and stay ahead in a competitive market.
Through our coverage and thought leadership, VisionPlus has become a trusted resource for the optical community, influencing practices, fostering innovation, and shaping industry discourse.
Entering 25 Years of Vision, Growth, and Community
Today, as VisionPlus enters its 25th anniversary, I see it as a living testament to belief, creativity and resilience. What began as a family-run experiment has evolved into a premier optical publication with a global readership and a reputation for integrity, quality, and consistency.
Looking back, I credit our enduring success to my passionate team and the unwavering support of the optical fraternity.
“Our readers and partners have been the heart of VisionPlus. Every milestone we’ve achieved is because of their trust and encouragement.”
As we step into the next chapter, VisionPlus continues to uphold the pioneering spirit that sparked its creation, a commitment to celebrating innovation, nurturing community, and shaping the future of vision care.
From humble beginnings to international acclaim, the story of VisionPlus is not just about a magazine; it’s about a vision that continues to inspire.
