VisionPlus EXPO, Dubai 2025: Dubai Gears Up For The World’s Optical Showcase
The buzz is building, the anticipation is real, and the stage is almost set
VisionPlus EXPO, Dubai 2025, is just around the corner! On 17–18 November 2025, the global optical community will converge at the Dubai World Trade Centre, and if you’re in the optical business, this is the one event you simply cannot miss.
Riding High On Momentum
Last year, VisionPlus EXPO welcomed over 150 brands, 3,479 buyers, and 1,484 international visitors. From luxury labels like Blackfin, Off White, Vava, Markus T, Moscot, GLCO, Brett, L.G.R., Movitra, Out Off, Zilli, Charriol, Minima, Opal, and Demetz, to industry giants such as ZEISS, Safilo, Hoya, Tokai, Schneider, MEI, Optitalia Group, Presenta Nova, Glasklar, and Stepper, the exhibition floor was a dazzling showcase of innovation and style.
The results spoke for themselves: exhibitors reported an impressive 82% lead generation success rate, and 92% of them are already confirmed to return in 2025.
What’s New in 2025
VisionPlus EXPO will be held at the prestigious Dubai World Trade Centre, a venue that amplifies accessibility, visibility and global reach. With upgraded facilities and a more central location, the 2025 edition is designed to deliver an elevated experience for both exhibitors and visitors.
Highlights this year include:
- The 11th VP Awards, with brand-new sustainability-driven categories
- The 3rd YOU&EYE Global Opticians Awards, celebrating excellence in retail
- An upgraded VP Academy, offering deeper insights and training
- Exclusive product launches and next-gen innovations
- Networking with industry leaders from 75+ countries
Booth spaces are filling up, the exhibitor list is growing fast, and international buyers are already marking their calendars. Missing out on VisionPlus EXPO 2025 means missing out on the conversations, connections, and opportunities that will shape the industry’s future.
A Global Platform That Keeps Getting Bigger
Over the years, VisionPlus EXPO has established itself as the premier optical event for the region and beyond. The 2025 edition promises to be the most expansive yet, with fashion-forward frames, advanced contact lenses, AI-powered diagnostic tools, smart eyewear, breakthrough materials, and retail solutions—all under one roof.
This is where global ideas meet practical solutions, empowering businesses to stay ahead of consumer demands and industry shifts.
Celebrating Innovation and Elegance
Now in its 11th year, the prestigious VP Awards continue to set benchmarks for innovation and design. A key highlight this year is the brand-new Best Next-Gen Eco Eyewear Award, reflecting the industry’s growing commitment to sustainability. By recognising sustainability-driven design, the VP Awards reaffirm that great style and responsibility can go hand in hand.
Equally exciting is the return of the YOU&EYE Global Opticians Awards, now in its third international edition. This platform celebrates optical retail excellence worldwide, spotlighting opticians whose service, passion, and innovation redefine the eyewear experience.
Beyond the show floor, Dubai adds its own sparkle. With unmatched connectivity, iconic skylines, luxury shopping, and world-class hospitality, the city offers the perfect setting for a global celebration of vision, fashion, and innovation.
If you haven’t registered yet, now’s the time. VisionPlus EXPO, Dubai, 2025, is where global innovations, partnerships, and opportunities converge. Whether you’re launching a new product, seeking international connections, or simply staying ahead in a fast-changing market, this is the platform you need.
Discover more, register, or inquire about exhibiting at www.vpexpodubai.com.
