VisionPlus EXPO 2025 opened its doors to a whirlwind of energy, creativity and innovation. At the iconic Dubai World Trade Centre, the atmosphere was electric as industry leaders, buyers and eyewear enthusiasts explored an expansive showcase of the latest in fashion-forward eyewear, cutting-edge technology, global eyecare products and optical accessories. Day 1 set a high benchmark, leaving everyone buzzing with anticipation for what’s still to come.
Premium Brands Take the Spotlight
The first day shone a spotlight on premium eyewear brands, each presenting collections that perfectly balance fashion and technology. Attendees marvelled at sunglasses and optical frames from trailblazing names such as Damas Eyewear, Markus T, Retro Superfuture, Nimome, ROAV, Okulo, Johann von Goisern, Ana Hickmann, Seed, Rosabelle, Stepper, Banito, Demetz, Veanna, Sabine Be, Kaleos, Rolf, Movitra, Polar, Tonino Lamborghini, Idee, Image, Dr Harmann’s, Monogram, Bolon, Lunetterie Générale, Fabio Bianco, Diva and Leandro Lopes — each bringing their unique style, creativity, and craftsmanship to the Expo floor.
In the lenses and contact lens segment, brands like Amarcord, Dure, Realcon, Prime, Adore, Razé Custom Lenses, Eyeshaker, Novar, and Esoform wowed visitors with innovative products, including exclusive collaborations like the BTS x MTPR contact lenses. Accessories from Prime Cases and Kitschring added a quirky, stylish touch, rounding off a diverse and exciting showcase.
For the tech-savvy crowd, leading equipment and display solution providers, including Presenta Nova, Struktura, Schneider, MEI, YSO, Glasklar, and ZEISS demonstrated the latest innovations, highlighting how technology and design continue to reshape the optical world.
Don’t miss the excitement—see you on Day Two!
