The Sterling Group knows how to mix business with class! Their Buyer’s Meet, hosted from December 8–10, 2025, at the serene Taj Alibaug Resort and Spa, brought together more than 100 opticians from all over India for three days of style, connection, and inspiration.
The event showcased the latest Marchon eyewear collections, with opticians placing advanced bulk orders for the 2026 season. From the warm welcome by Sterling’s directors—Ketan, Rajesh, Amit, and Anand Parikh—to the stunning seaside setting, every detail reflected Sterling’s commitment to excellence.
Speaking at the event, Ketan Parikh, Director, Sterling Group, shared, “It’s always special to reconnect with our partners face-to-face. 2025 has been a strong year for us, and this event captures the spirit of our journey. We’re stepping into 2026 with optimism, innovation, and deeper collaboration across the industry.”
The Gala Dinner on the first evening set the tone for the days ahead, featuring live music by Soul Salad that kept the crowd grooving.
Vishal Shivnani from Vijay Opticians said, “It was more than a buying event — it felt like a celebration of the industry.”
Meghna Manay from S R Gopal Rao Opticians called it “a refreshing mix of style and substance.”
And Piyush Chheda from Eyemax Opticals summed it up perfectly: “Sterling’s hospitality always makes business feel personal.”
