When the doors opened at the Dubai World Trade Centre on 17–18 November 2025, VisionPlus EXPO once again proved why it stands among the world’s most influential platforms for the optical and eyewear industry. This year’s edition was more than just an exhibition; it was a statement. A statement of growth, innovation and the collective ambition of an industry shaping the way the world sees.
From the moment visitors stepped onto the show floor, the energy was unmistakable. VisionPlus EXPO, Dubai, 2025, brought together professionals, pioneers and enthusiasts from around the globe in a setting that blended business opportunity with creative inspiration. What unfolded over two days was a dynamic exchange of ideas, trends, technologies and possibilities, a culmination of global talent converging in one of the world’s most vibrant trade destinations.
A Global Showcase of Fashion and Innovation
This year’s show welcomed over 3,470 optical buyers, including an impressive 2,281 international visitors from over 80 countries, a clear testament to the event’s expanding global footprint. From emerging markets to established hubs, the diversity of attendees contributed to an atmosphere rich in insight and opportunity.
The exhibition floor featured 100+ world-class eyewear and optical brands, each bringing their latest collections, advanced technologies and future-ready solutions. Companies from over 15 exhibiting countries, including Austria, France, Germany, Italy, Kenya, Portugal, South Korea, Taiwan, Turkey, the United States and more, illuminated the hall with breakthrough materials, technical innovation and cutting-edge design language.
For many, VisionPlus EXPO 2025 represented a pivotal meeting point: a place where new partnerships were forged, new business channels opened, and new ideas found fertile ground.
Exhibitors’ Confidence at an All-Time High
The success of the event was clearly reflected in exhibitor feedback. 93% of participating brands expressed their intent to return for the 2026 edition, noting exceptional visitor engagement, productive meetings and strong lead generation.
From global giants like ZEISS, MEI, Tokai, Hoya, Novar and Schneider, to innovative independents such as Presenta Nova, Idol Optics, Monogram Eyewear and Eyeshaker, exhibitors consistently praised the show’s quality, its strategic location and its continually refined structure. Many highlighted that this year’s move to Dubai World
Trade Centre amplified visitor flow, enhanced visibility and brought in a fresh wave of high-potential buyers.
Their words echoed a shared sentiment: VisionPlus EXPO isn’t just an event—it’s a business engine, a networking catalyst and an essential anchor for the Middle East and Africa’s growing optical market.
A Platform That Delivers More Every Year
The voice of the visitors was equally powerful. Attendees from the UAE, the wider GCC, Asia, Europe, Africa and beyond described the 2025 edition as the most comprehensive yet. For many, the expo has become an annual pilgrimage, an essential touchpoint for discovering technologies, expanding supply chains, and building relationships across borders.
From retailers and distributors to lab owners, optometrists and designers, visitors praised the event’s organisation, hospitality and professional environment. Many remarked on how the expo has grown from a regional show into an influential international platform—one that not only connects buyers and sellers but also elevates knowledge, fosters community and empowers business growth.
VP Awards & You&Eye Global Opticians Awards
Day one of the expo culminated in a glittering night of celebration—the VP Awards 2025, an evening dedicated to honouring design brilliance, technological progress and retail elegance. Brands were recognised for pushing boundaries and shaping the next wave of eyewear aesthetics and innovation.
Running in sync was the You&Eye Global Opticians Awards, now in its third year, spotlighting outstanding optical retailers from around the world. Unique in its format, the awards drew results from customer votes, putting the spotlight firmly on trust, reputation and service quality. Together, the two award ceremonies added glamour and depth to the expo experience, reinforcing the industry’s culture of appreciation and aspiration.
Knowledge at the Forefront
A defining feature of this year’s expo was the strengthened VP Academy program. With an impressive lineup of global experts and thought leaders, the sessions provided attendees with actionable insights on market growth, clinical advancements and professional development.
For many participants, VP Academy 2025 was not just an educational opportunity—it was a roadmap for the future.
Engagement, Energy and Exciting Experiences
Adding an element of excitement to the show were the interactive engagement activities introduced exclusively for VisionPlus EXPO 2025. The Win-A-Trip campaign drew thousands of entries, culminating in Viwoanou Sylvie Amegavie Ledi of Lady Vision winning an unforgettable Dubai experience.
The Gold Mania promotion also returned with great enthusiasm, with delighted visitors winning gold coins after making qualifying purchases. These experiences brought a touch of joy and surprise to the business-driven atmosphere, making the expo memorable on multiple levels.
As VisionPlus EXPO 2025 concluded, one message was clear: the event is not just growing—it is evolving, accelerating and redefining what an international optical trade show can be.
With overwhelmingly positive feedback and strong re-booking interest, preparations for VisionPlus EXPO 2026 are already underway. Exhibitors are encouraged to lock in their participation early with the 20% early-bird booking option, ensuring premium visibility at what promises to be an even more impactful edition.
In Dubai, VisionPlus EXPO continues to raise the bar, uniting global visionaries, celebrating excellence and shaping the future of the optical world.
For more details, visit www.vpexpodubai.com.
