VisionPlus EXPO, Dubai: A New Chapter Unfolds
As the optical industry continues to evolve, VisionPlus EXPO, Dubai, 2026, stands as a symbol of progress, possibility and global collaboration
After a record-breaking 2025 edition that redefined scale, ambition and industry engagement, VisionPlus EXPO, Dubai, returns in 2026 with even greater momentum.
Positioned as one of the world’s most influential platforms for the optical and eyewear industry, VisionPlus EXPO has firmly established itself as the annual meeting point where innovation, fashion, business and community converge.
What started as a regional initiative has now evolved into a truly global showcase.
VisionPlus EXPO, Dubai, 2026 is set to welcome the industry’s most dynamic brands, thought leaders and professionals for another landmark edition — one that promises to push boundaries, unlock opportunities and shape the future of optical retail.
A Global Platform with Proven Impact
The success of VisionPlus EXPO 2025 set a powerful benchmark. With thousands of buyers from across continents, participation from over 80 countries and a strong exhibitor return rate, the event proved its role as a serious business engine for the global optical trade.
Building on this momentum, the 2026 edition aims to go even further.
From leading international manufacturers to emerging independent labels, VisionPlus EXPO continues to attract a diverse and influential audience, creating a marketplace where ideas translate into partnerships and conversations become commercial success.
For exhibitors, the platform offers unmatched visibility and direct access to decision-makers across the Middle East, Africa, Europe and South Asia. For visitors, it provides a curated environment to discover new collections, explore technologies, compare suppliers and stay ahead of global trends.
Dubai: The Perfect Host City
Few cities reflect the spirit of VisionPlus EXPO as naturally as Dubai. A global hub of business, innovation and connectivity, Dubai offers the ideal backdrop for an international trade show of this scale.
With its strategic location, world-class infrastructure and seamless travel connectivity, Dubai continues to attract professionals from across the globe. The event’s home at the Dubai World Trade Centre further elevates the experience, offering a premium venue.
Innovation, Fashion, Networking
VisionPlus EXPO is not just about transactions, it is about transformation. From cutting-edge lens technologies and digital diagnostic tools to fashion-forward frames and sustainable materials, the exhibition floor reflects the full spectrum of the modern eyewear ecosystem. Brands use the platform to launch new collections, test global markets and engage directly with buyers who shape retail decisions.
Whether you are an optician seeking fresh product lines, a distributor expanding into new territories, or a brand looking to build global relevance, VisionPlus EXPO offers a front-row seat to the future of eyewear.
Knowledge, Networking and Community
One of the defining strengths of VisionPlus EXPO is its focus on industry knowledge and professional growth.
Beyond the exhibition halls, VisionPlus EXPO fosters a sense of community. It brings together opticians, lab owners, manufacturers, designers and entrepreneurs in an environment that encourages dialogue, collaboration and long-term relationships.
A Platform That Delivers Results
What truly sets VisionPlus EXPO apart is its track record. High buyer attendance, strong exhibitor satisfaction, and consistent rebooking reflect the platform’s ability to deliver real business value. The event is supported by year-round marketing, media visibility and international outreach, ensuring sustained engagement before, during and after the show. VisionPlus EXPO is where trends are discovered, partnerships are formed, knowledge is shared, and the next chapter of eyewear is written.
For anyone serious about the business of vision, this is not just an event to attend, it is a platform to belong to.
Innovation, Fashion, Networking.
Where global visionaries come together.
