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Luxottica Announces PPE Certified, Military-Grade Eyewear For Consumers
Luxottica recently launched the “Shield Your Eyes” initiative in response to a growing consumer demand for eyewear that provides extra coverage for everyday life and sport. The current offering includes Oakley® and ESS (Eye Safety Systems) clear and photochromic products
For the first time, consumers will have access to Luxottica’s ESS brand, whose products meet or exceed the most stringent U.S. military testing standards. For decades these have been designed and distributed for military, first responder and industrial use and certified as PPE (Personal Protection Equipment).
The “Shield Your Eyes” product offering also includes the Oakley Clear Collection which was developed in response to a growing consumer demand for eyewear that provides extra coverage for everyday life and sport. Whether you have an indoor training session planned or are running errands, this new versatile collection has you covered.
The new Oakley Clear Collection are certified PPE devices. Some of the models even provide levels 1 and 2 grade protection, which is considered the highest in eyewear protection. All the models however guarantee the wraparound feature alongwith basic, high safety standards that one has come to expect of all Oakley eyewear.
“In 2020, consumers are looking for something that reflects their state of mind - and safety along with style and functionality is now on everyone’s mind,” said Fabrizio Uguzzoni, President of Luxottica Wholesale North America. “There is no company better equipped to help consumers shield their eyes than Luxottica. We see the trend continuing to evolve and we’ll evolve with it, leveraging our strengths and expertise to provide consumers with the best offering to meet their needs.”
The initiative is also focussed on actively offering a solution to help Eye Care Practitioners (ECP's) in creating safer environments for staff and their customers. They will also be approaching businesses from retail to schools to offer protective options for all...
“We are launching this protective initiative to give people peace of mind as they journey back to the ‘new normal, with greater protection for themselves and their loved ones,” says Collin Allin, Oakley Business Brand Manager at Luxottica Middle East FZE.
Both Oakley and ESS Protective products will be available from mid-July 2020 at select Oakley stores besides Magrabi, sunglass hut, Solaris, The Cycle Hub UAE along with other stores expected to be added across the GCC region.
For B2B enquires contact Barbara Dimartino Barbara.Dimartino@ae.luxottica.com
For all other enquires contact Collin Allin Collin.allin@ae.luxottica.com
Oakley® Clear Collection
HIGH DEFINITION OPTICS
Eliminates distortion to give you clearer, sharper, and more accurate vision
PLUTONITE® LENS
A proven and proprietary Oakley® lens material designed to provide UV Blocking and Impact Protection: UV Blocking — Blocks 100% of all UVA, UVB, UVC up to 400nm Impact Protection — Oakley lens material and frame geometry combinations are designed and tested to provide protection against high velocity and select products are tested to also provide protection against high mass impact
ANTI-FOG
Select products have advanced anti-fog coating applied to the back surface of the lens to help prevent fogging while in use
EXTENDED COVERAGE
The collection includes high-wrap frames with an extended field of view, providing increased peripheral vision, coverage, and protection
