Astra Prime Days 2025 – Elevating the Eyewear Experience

Astra Prime Days 2025 - Elevating the Eyewear Experience

Astra Prime Days was more than an event, it was a celebration of innovation, partnership and future-forward luxury

From April 7 to 10, 2025, Omni Astra hosted the prestigious Astra Prime Days 2025 at Dubai Design District (d3), a vibrant hub of art, fashion, and design. The event offered an exclusive preview of the world’s most coveted eyewear collections, including the first-ever showcase of Mido’25 collections outside Italy.

Held in one of D3’s iconic buildings, also home to LVMH and Dior, this marked a milestone as the first eyewear event at the venue, underscoring its exclusivity and industry impact. A key highlight was the complete retrospective of the Tom Ford Icon Eyewear Collection, presented alongside the Spring-Summer ’25 line and India-specific bestsellers, offering guests a seamless journey through the brand’s luxurious evolution.

Equally compelling was the unveiling of the latest Porsche Design Eyewear collection, with the Carbon Fibre series earning admiration for its corrosion resistance and ultra-light feel.

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Buzz surrounded the Fall-Winter 2025 launches from Off-White and Palm Angels, both garnering instant acclaim and strong partner commitments. At the nearby Thélios showroom, invite-only guests received early access to Dior, Bulgari, Loewe, Tag Heuer and Fendi, where the new Tag Heuer release stole the spotlight with its elegance and value.

As a final tribute, Omni Astra rewarded its standout collaborators with an ‘Astra’ Embossed pure Gold Coin.—a token of distinction to its preferred partners as a symbol of appreciation, trust and shared vision. With full supplier representation, unprecedented launches, and an atmosphere charged with inspiration, Astra Prime Days 2025 transcended the standard trade event.

 

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