Global Vision Global Recognition
The countdown has begun, the stage where excellence in optics is not just celebrated —it is redefined
The dual celebration of the VP Awards and the ‘YOU&EYE’ Global Opticians Awards on November 17, 2025, represents more than a night of glamour.
Both events, hosted during VisionPlus EXPO at the prestigious Dubai World Trade Centre, will spotlight the creativity, commitment, and innovation shaping the global optical industry.
Together, they promise not just a night of trophies but a celebration of the collective spirit that drives the world of eyewear, vision care, and eye health forward.
VP Awards 2025: Honouring Elegance in Eyewear
The VP Awards 2025 gears up to celebrate not just elegance, but the depth and diversity of achievements in the global optical industry.
As anticipation builds for this much-awaited night of glamour and gratitude, let’s delve deeper into the categories that form the heart of this prestigious event.
Each award category at the VP Awards isn’t just a title; it’s a tribute to the tireless efforts of brands, designers, retailers and tech pioneers who continue to shape the future of eyewear. From artistic expression to advanced engineering, the categories have been thoughtfully curated to reflect the evolving aspirations of the industry.
Each nomination is scrutinised by a distinguished jury of experts from the global optical fraternity, ensuring that every trophy goes to a deserving
winner who’s moved the industry forward in real, tangible ways.
This year, the VP Awards proudly introduces a brand-new category that reflects one of the most pressing priorities of our time — sustainability.
The Best Next-Gen Eco Eyewear Award has been created to spotlight the efforts of brands that are pushing boundaries in responsible design
and production.
Whether it’s through biodegradable materials, recycled acetate, innovative supply chains, or zero-waste manufacturing, this award honours the visionaries building a greener tomorrow — one frame at a time.
By recognising eco-conscious innovation, the VP Awards reinforces its commitment to championing purposeful progress in eyewear, because great style and sustainability are no longer mutually exclusive.
What sets the VP Awards apart is the platform it offers beyond recognition. Winners often find themselves elevated in the eyes of the global optical community, gaining trust, visibility, and partnerships that propel their growth further. Past editions have seen winners go on to become trendsetters and industry benchmarks.
In 2025, the experience is only getting bigger and better. In an industry where innovation never stops, acknowledging and honouring those who set new standards is more than a celebration; it’s a necessity. Whether you’re a designer reimagining silhouettes, a retailer creating world-class customer experiences, or a brand rewriting the rules of sustainability, VP Awards 2025 is your moment.
So, who will take home the trophies this year? Which trendsetters will shape what we wear on our eyes next? And whose ideas will define tomorrow’s optical experience?
‘YOU&EYE’ Global Opticians Awards 2025: Be Seen. Be Celebrated
Running alongside the VP Awards is the third edition of the ‘YOU&EYE’ Global Opticians Awards, an event dedicated to retail excellence and the human stories that define the optical industry.
What began as a pioneering initiative in India has evolved into a truly global platform, recognising and celebrating excellence in vision care across continents. Each year, the awards raise the bar in retail excellence, customer service, and clinical expertise, charting the journey of an industry in transformation.
The award categories are designed to spotlight those making a difference, whether it’s through outstanding retail achievements, strategic business growth, remarkable customer experiences, or clinical excellence. This year brings even more opportunities for opticians and optical practices to shine.
Past winners have come from Iraq, the United Arab Emirates, Tanzania, India, Singapore, and Saudi Arabia, a testament to the awards’ global reach and ability to spotlight excellence in every corner of the optical world.
Beyond the accolades, the ‘YOU&EYE’ Global Opticians Awards 2025 offers something invaluable: connection. It’s where retailers, manufacturers, designers, and thought leaders gather to celebrate shared values, bold ideas, and a collective vision
for the future.
It’s also about honouring the human stories behind the progress, stories of passion, purpose, and precision that may start in small, local practices and grow into globally recognised names.
For those attending, the night promises more than glamour; it offers an unforgettable experience that reflects the aspirations of modern optical professionals and sets the tone for the future of the industry.
Participation is free and open to opticians and optical retailers from anywhere in the world. Whether you run a single store or a retail chain, this is your platform to showcase what makes you exceptional.
Visit youandeyemag.com/awards-dubai and submit your entry.
Mark your calendar, gather your achievements, and be ready to step into the spotlight. This event isn’t just about where the optical industry stands today—it’s about shaping where it’s going next, and you could be one of the leaders
lighting the way.
