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Introducing ZEISS DuraVision AntiVirus Platinum lenses!
The global pandemic has affected all of us in one way or another and has changed the way we work, learn, buy and socialize. The awareness of viruses has become inevitable. Antiviral and antibacterial products are top of mind and consumer demand is growing. Since May 2020, people are spending on average between 33-43% more than usual on health and hygiene products. Spectacles are “high-touch“ surfaces that can be easily contaminated with viruses and bacteria through droplets or direct touch.
Known for optical superiority and precision lenses designed to give clear, comfortable vision and correct refractive errors, ZEISS has come up with a solution to address this growing concern. It could also help you get back to business by offering a product that is relevant for every consumer. In line with our changing world and consumer demand, ZEISS has introduced its latest innovation to the GCC market. The first ZEISS corrective spectacle lens with antiviral properties.
ZEISS DuraVision AntiVirus Platinum UV is a special premium anti-reflective coating that kills 99.9% of viruses and bacteria. This coating acts as a shield between your lenses and the outside world by actively fighting and killing viruses and bacteria.
Features and benefits in a nutshell
- ZEISS UV Protection: ZEISS Lenses with DuraVision AntiVirus Platinum UV provide full UV protection up to 400 nm.
- Added layer of trust: It actively fights and kills 99.9% of potentially harmful viruses and bacteria on the surface of the lens.
- Better hygiene: Acts as a shield, helping to reduce the risk of viruses and bacteria surviving on the lens surface and improving overall spectacle lens hygiene. ZEISS DuraVision AntiVirus Platinum UV actively fights and kills 99.9% of potentially harmful viruses and bacteria on the surface of the lens, helping to improve general spectacle lens hygiene.
- Good looking: Tough. Easy to clean. ZEISS DuraVision AntiVirus Platinum UV comes standard with all the benefits of ZEISS DuraVision Platinum. The coating is designed to feature low reflectance and the less visible blue residual reflex ZEISS is famous for. It is also optimised for high scratch-resistance and is easy to clean.
- Quality testing: Tested by ISO 21702:2019(E) for enveloped viruses. Tested by ISO 22196:2011(E) for Gram-negative and Gram-positive bacteria. Efficacy proven after 24 hours as defined by ISO standards.
The Product
ZEISS DuraVision AntiVirus Platinum UV is a premium, anti-reflective coating that can help to reduce the risk of viruses and bacteria surviving on the lens surface. This is made possible by using Silver Nanotechnology. Silver is established in science and medicine as a long-lasting antimicrobial agent (antiviral, antibacterial). ZEISS developed a technology to transfer this proven approach to spectacle lenses by binding antimicrobial silver into a premium AR coating. ZEISS DuraVision AntiVirus Platinum UV is an integrated system of coating layers with embedded silver nanoclusters. This delivers effective killing of viruses and bacteria, lowest reflectance, durability and ease of cleaning.
High touch – high contamination
Viruses can survive a long time. Some viruses remain viable on surfaces from several hours to several days, while others can even remain infective for 2 months or longer. Viral pathogens usually survive longer on non-porous materials (like plastic surfaces) than on porous materials like textiles. The virus that causes COVID-19 (SARS-CoV-2) can also survive on surfaces over time. A recent study suggests that the virus can remain viable and infectious for up to 72 hours on stainless steel and plastic.
High awareness
Antiviral and antibacterial products are top of mind. Consumers are becoming very aware of viruses and related spectacle lens hygiene. It is clear that antiviral and antibacterial products are top of mind and awareness is growing. People strive to see the world and everything around them clearly, never missing a precious moment. ZEISS answers this need with spectacle lenses that are now available with ZEISS DuraVision AntiVirus Platinum UV – the anti-reflective coating that kills 99.9% of potentially harmful viruses and bacteria on the surface of the lens. Offering the right products is essential.
The solution: A proven antimicrobial agent
The healing properties of silver have been known for centuries. Today, it is well established in science and medicine as a long-lasting, antimicrobial (antiviral and antibacterial) agent. The discovery of antibiotics led to cessation of its use, but in recent years, modern medicine rediscovered the unique properties of silver. It is commonly used in the healthcare and food industries, as well as for various household applications. ZEISS developed a technology to transfer this proven approach as an added feature into the premium anti-reflective coating. Viruses and bacteria that land on the front surface of ZEISS Lenses with DuraVision® AntiVirus Platinum UV are killed and inactivated.
The technology behind ZEISS DuraVision AntiVirus Platinum UV
New developments in vacuum deposition and materials science enabled ZEISS to develop ZEISS DuraVision AntiVirus Platinum UV. Through a special vacuum coating process, silver is deposited on the surface of the lens at high temperatures. ZEISS DuraVision AntiVirus Platinum UV contains embedded antimicrobial silver within the coating structure. The silver within the coating releases Ag+ ions. These silver (Ag+) ions deliver proven antiviral and antibacterial interaction on the lens surface.
Tested. Proven:
Tested and proven in compliance with the established ISO Standards for antiviral or antibacterial testing by external laboratories and institutes located in Canada, Germany and China. This coating can act as a shield to help reduce the risk of viruses and bacteria to survive on the lens surface. 99.9%of viruses and bacteria are killed by the ZEISS DuraVision AntiVirus Platinum UV coating.
