Maui Jim Collection 'Ekahi
Collection ‘Ekahi blends the best of Maui Jim’s legacy with cutting-edge design and technology
Maui Jim, the iconic eyewear brand known for its innovative lens technology and deep connection to Hawaiian culture, has launched its first collection since joining the Kering Eyewear portfolio—Collection ‘Ekahi. This new range, aptly named after the Hawaiian word for "one," represents a fresh chapter for the brand, combining advanced technology with vibrant, contemporary designs. The collection is a testament to Maui Jim’s unwavering dedication to quality and a celebration of its Hawaiian roots.
Maui Jim’s journey began in 1987 on the sun-soaked shores of Lahaina, Maui. The brand revolutionised eyewear with the introduction of its PolarizedPlus2 lens technology in 2004, which quickly became a hallmark of its success. This breakthrough not only positioned Maui Jim as a global leader in premium polarised sunglasses but also solidified its reputation for superior optical clarity and colour enhancement.
The transition into the Kering Eyewear portfolio in 2022 marked a significant milestone, and Collection ‘Ekahi is the first launch since this partnership, symbolising a blend of tradition and innovation.
Inspired by Hawaii’s natural beauty and vibrant colours, Collection ‘Ekahi stays true to the brand’s heritage while introducing bold new designs. This range is characterized by versatile shapes, vivid hues, and unique details that reflect the dynamic landscape and cultural motifs of Hawaii.
PolarizedPlus2 Technology: A Pillar of Innovation
At the heart of Collection ‘Ekahi is Maui Jim’s proprietary PolarizedPlus2 technology, an innovation that enhances the wearer’s visual experience while providing full protection against harmful UV rays.
This lens technology incorporates multiple layers of treatment, ensuring glare elimination, 100% UV protection, and enhanced colour clarity. Additionally, PolarizedPlus2 lenses are equipped with a hydrophobic and oleophobic coating to repel water and grease, keeping lenses clean and clear. Scratch-resistant and lightweight, the lenses are perfect for those seeking durability and performance, particularly in outdoor environments.
Designs Inspired by Hawaiian Culture
Collection ‘Ekahi is deeply rooted in Hawaiian culture and aesthetics. Several signature design elements define the collection, tying it closely to the island's spirit.
The Wavy Pattern, reminiscent of the ocean's ebb and flow or the island’s volcanic peaks, is a key motif. The Hawaiian Native Pattern, inspired by traditional geometric motifs seen in Hawaiian textiles, further reinforces the brand’s cultural connections. Finally, the iconic Slash, derived from the Maui Jim script logo, adds a dynamic visual element that speaks to the brand’s identity.
Three Core Segments for Every Lifestyle
Collection ‘Ekahi is divided into three primary segments: MauiPure, MauiBrilliant, and SuperThin Glass. Each segment is named after a proprietary lens material, with specific features tailored to various consumer needs.
- MauiPure: The most versatile of the segments, MauiPure is perfect for outdoor enthusiasts and is further divided into two subcategories: Icon Pure and Entry Pure. Icon Pure features rimless designs with sporty shapes, while Entry Pure introduces retro-inspired details, including the 80s Maui Jim logo in high relief.
- MauiBrilliant: Designed for value-conscious consumers, this segment is focused on precision, quality, and durability. The lenses are as clear as glass, but only a third of the weight. Gradient lenses in warm, earthy tones define this range, while the Hawaiian Native Pattern and Slash are engraved on the titanium frames and temples for a distinctive finish.
- SuperThin Glass: Aimed at the ageless consumer, this segment offers the crispest optics with Maui Jim’s PolarizedPlus2 technology. The frames feature classic-meets-modern designs, blending timeless shapes with contemporary details. Made in Italy, these lenses are renowned for their superior scratch resistance and exceptional clarity.
With its forward-thinking designs, Collection ‘Ekahi aims to attract a younger, more diverse audience. The collection specifically caters to Asian consumers with styles designed to ensure maximum comfort and a perfect fit.
