MIDO 2026: A Powerful Finish for Global Eyewear
The 54th edition of MIDO demonstrates resilience and relevance, uniting business, innovation, culture and communication
MIDO 2026 concluded in Milan with momentum and confidence, reaffirming its position as the global reference point for the eyewear industry. Held against a complex economic and geopolitical backdrop, the 54th edition matched last year’s participation, welcoming approximately 42,000 attendees from over 160 countries and 1,200 exhibitors across seven halls, a clear signal of the sector’s resilience and appetite for growth.
According to MIDO President Lorraine Berton, the show once again captured the industry’s vitality, blending commercial opportunity with cultural and educational programming. Beyond product discovery and networking, the event emphasised marketing and storytelling as critical drivers of long-term brand value.
Innovation remained central. Exhibitors showcased lightweight, high-performance frames, sustainable materials and AI-enabled design solutions, while stylistic directions balanced minimalism with expressive textures and heritage silhouettes. The Vision Stage extended the dialogue beyond eyewear, hosting discussions on geopolitics, consumer behaviour, sustainability and eye health.
Digital engagement reached new heights, with millions interacting across platforms and expanded live streaming content, enhancing accessibility. Institutional support underscored MIDO’s strategic importance to Italy’s industrial ecosystem, highlighted by the launch of the Casa del Made in Italy hub.
Cultural programming tied into the Milan–Cortina Winter Olympics, while the MIDO Awards celebrated excellence across the supply chain. The unveiling of the imaginative “Eyewearland” campaign signalled a forward-looking narrative.
With MIDO 2027 already scheduled for February 6–8, the exhibition continues to define where the global eyewear conversation begins.
