The eagerly awaited event has announced its 2023 edition from February 4-6 at Fiera Milano Rho
MIDO has represented the platform where the entire supply chain meets to exchange ideas, projects, prospects for the future of eyewear and optical business.
MIDO 2023 gets a fresh, entirely updated look and a new claim, one that embodies the values that have set the show apart for more than 50 years: innovation and tradition, beauty and transformation, international appeal and memorability, wonder and substance.
The world’s leading eyewear companies meet here to unveil their new collections, launch new trends that dictate the style of the most important fashion accessory. Brands to be showcased will be offering cutting edge solutions enabling the shift to sustainability. This year the event will showcase 6 pavilions, one more than the previous edition. Set to open its doors on Feb 4, 2023, the three-day event will see an increased attendance , driving the visitors in an extraordinary MIDO experience. Industry professionals can book their place at the 2023 edition. Visitors can register at
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https://www.mido.com/en/entry-pass
MIDO 2023 will also host the BeStore Award, which is presented by an international jury to the stores offering the best shopping experience in"Design" category and the most attentive customer services in"Innovation" category. Details available on https://www.mido.com/en/bestore-award Last date to apply isJanuary 9, 2023.
The organisers will also reward the most sustainable stand with the Stand Up For Green Award, recognising the greatestattention to environmental impact and use of materials. Last date to apply is January 15, 2023. Details available on :
https://www.mido.com/en/stand-up-for-green-premio by 15 January 2023.
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