Nova Eyewear Introduces Innovative Eyewear Range In The Middle East

Nova Eyewear Introduces Innovative Eyewear Range In The Middle East

Nova Eyewear, the global brand from Vision Rx Lab, hosted one-of-its kind global event, Nova VMF Global Meet 2021 in Dubai, showcasing its latest line-up to patrons across the globe

In addition to  latest product innovations, the other attraction at the Nova VMF Global Meet 2021 was the experience zone with product demos, interactive sessions and business meetings to  enhance the international presence of the brand.

The partners and patrons of Nova Eyewear had the  opportunity to browse through  specially curated product lines like Nova Combos, Nova Wedding Collection, Nova Blumax, Nova Drive and many more in the Experience Zone.

Nova Combo comes with a  package of frames and lenses suited to the needs of vision correction . It carries the twin benefits of convenient purchase and pricing unlike the traditional practice of purchasing them separately.  Speaking on the occasion, Mr. Lalit Kumar Gupta, Chief Business Officer, Vision Rx Lab said, “Every purchase should be a simple one-click operation and with Nova Combos, we are taking a step towards that. This product has already been introduced in India, US and Canada and some European countries.”

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Nova Wedding Collection offers a  selection of fashionable eyeglasses and sunglasses for special occasions. Nova Blumax is a revolutionary lens material which helps to provide optimum protection from harmful blue light that fits all prescriptions.

The experience zone also showcased Nova Drive, a versatile visual solution. Powered with Panoramic Vision Enhancement Technology, this  lens allows the wearer to enjoy extended fields of clear vision while driving under all light conditions.

Products like Nova Sunglasses in latest designs for outdoor protection, and Nova Complete Eyeglasses with advanced digital lenses have omnichannel presence in India.


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