Omni Astra unveils TAG Heuer eyewear in Delhi
The beginning of a powerful new chapter for the iconic brand
Omni Astra Private Limited, the exclusive distributor of TAG Heuer Eyewear in India, hosted a spectacular event of the brand’s renewed eyewear line at Delhi’s leading luxury retailer, Dayal Opticals, at the end of November. 
The event became a landmark moment for the city’s fashion, sports and lifestyle circles, drawing an impressive mix of influencers and corporate leaders, each reflecting the excitement surrounding TAG Heuer’s celebrated return to the eyewear category.
Leading the celebration of TAG Heuer’s re-entry into the space was former Indian cricketer and celebrated commentator Rohan Gavaskar. who highlighted the brand’s deep-rooted connection with athletic excellence. Celebrity designer Nikhil of Shantanu & Nikhil also attended, noting the collection’s meticulous detailing and its strong appeal for both sports and film communities.
Guests were fully immersed in a true TAG Heuer universe, complete with personalised card holders, customised eyewear cases, and curated displays showcasing bold lines, fine craftsmanship, and technical mastery.
Striking window installations and an elevated culinary experience added further sophistication to the evening. TAG Heuer Eyewear, following its acquisition by LVMH, marks a decisive new era. The latest collection advances the brand’s legacy with innovations such as hydrophobic, high-contrast lenses, Dyneema cable temples, sustainable bio-nylon, and the pioneering Specta lens technology.
By the end of the evening, it was established - this was far more than a product showcase. It signalled TAG Heuer Eyewear’s strong and confident re-entry into the Indian market—built on legacy, elevated by reinvention, and driven by a renewed commitment to excellence and innovation.
With Omni Astra leading the way, the brand’s next chapter in India is set to be bold, dynamic, and enduring.
