Pramukh Opticals Sets Its Sights High
Pramukh Opticals' mastery in aligning and representing luxury brands on par with the global market in India
Pramukh Opticals has emerged as a significant player in India's luxury eyewear market, orchestrating a series of high-profile events in May 2024 that highlighted their mastery in aligning with global market standards. The year began with the successful launch of CELINE, followed by a whirlwind of activities that underscored Pramukh Opticals' commitment to excellence and innovation.
From May 1st to 3rd, Pramukh Opticals hosted its first international event in five years at the Holiday Inn Singapore Atrium, a prime location in one of the world's most expensive cities. This event set the tone for a month filled with pivotal gatherings. Following Singapore, events were held at Rajpath Club in Ahmedabad from May 6th to 8th, the International Business Centre in Surat from May 10th to 11th, and a roadshow in Mumbai on July 17th and 18th.
These events were strategically designed to provide a platform for Indian retailers and suppliers to engage in transparent networking and meaningful discussions.
A landmark moment came on May 14th when Pramukh Opticals became the first official Indian distributor partner to visit the Thelios Factory in Longarone, Italy, accompanied by key clients. The next day, they visited Marcolin's Factory in the same region.
These visits offered Indian retailers a firsthand look at the craftsmanship and innovation behind some of the world's most prestigious eyewear brands. The month concluded with participation in THELIOS’ Rome Convention from May 16th to 22nd, further cementing Pramukh Opticals' role in representing the Indian luxury market on a global stage.
The success of these events can be attributed to the dedicated efforts of Pramukh Opticals' team and the approachable nature of its owner. Their strategic planning and execution created an ideal setting for showcasing luxury brands under THELIOS, the eyewear arm of LVMH. The positive response to the latest models from CELINE, FRED, Givenchy, Stella McCartney, Barton Perreira, and Kenzo from key retailers highlighted the strength of their portfolio.
For the first time, Andrea and Pamina from the Thelios group attended these events, engaging in insightful conversations with key accounts from the Indian optical market. Their presence provided valuable insights into THELIOS brands and future plans, leaving a lasting impression on attendees.
Pramukh Opticals also showcased an impressive collection of global brands, including Zilli, Hublot, Moncler, Henry Jullien, Maxmara, Sportmax, BMW, Adidas, Harley Davidson, Gant, CR7, Out Of, Lotto, Azzaro, Guy Laroche, Elvis, and Spartan. The presence of influential industry figures made the exhibitions a resounding success, fostering connections within India's optical world.
The gatherings in Ahmedabad and Surat offered PAN India customers who missed the Singapore event a chance to explore captivating eyewear collections. Esteemed attendees from various Indian states appreciated the new offerings, reinforcing Pramukh Opticals' commitment to service excellence and brand awareness.
The inclusion of notable leaders from optical chains like Himalaya Opticals, Lawrence and Mayo, Titan, Bonton, GKB, Gangar, Dayal India Pvt. Ltd., Dayal Opticals, Helvetica, R Kumar, Classic Vision, Eyemax, V.A. Mayekar, Weldon, DGT, Vijay Opticians, Brother Opticals, and Nagar Chashmaghar added grandeur to the events. Their attendance highlighted the industry's positive response to Pramukh Opticals' well-organised events, which combined entertainment with a focus on innovative designs for upcoming seasons.
Pramukh Opticals continues to forge ahead in the Indian luxury eyewear market, with successful events like the roadshow in Mumbai at Novotel Hotel International Airport on July 17th and 18th, demonstrating their enduring influence and strategic vision.
