Safilo India Hosts Exclusive Buying Days In Pattaya
Safilo India unveils its Spring/Summer ’26 eyewear collections, trends, and collaborations
Safilo India successfully unveiled its Spring/Summer ’26 eyewear collection at the elegant Hilton Pattaya from 19th to 22nd January 2026 during Pattaya Buying Days. Set against a refined coastal backdrop, the exclusive event brought together over 70 leading trade partners from across the country for an immersive and inspiring preview of upcoming SS’26 trends.
The Buying Days provided a comprehensive showcase of contemporary eyewear designs, vibrant colour palettes, innovative materials, and evolving style directions aligned with global fashion movements. Trade partners experienced the collections through an interactive, hands-on format that allowed for deeper product understanding and meaningful engagement with the brand portfolios.
Safilo presented an impressive line-up of globally admired brands, including Carrera, David Beckham, Polaroid, Seventh Street, Marc Jacobs, BOSS, HUGO, Carolina Herrera, Dsquared2, and others. Each brand highlighted its distinctive design language, addressing diverse consumer preferences ranging from sporty and lifestyle-driven styles to premium, fashion-forward expressions.
Beyond product discovery, Pattaya Buying Days served as a strategic platform to strengthen relationships, exchange market insights, and reinforce long-term collaborations with key partners.
The thoughtfully curated setting and seamless execution reflected Safilo India’s commitment to excellence, innovation, and customer-centric experiences.
By combining global eyewear trends with a personalised, experiential approach, Safilo India reaffirmed its leadership in the eyewear industry and set the tone for a strong and style-driven Spring/Summer ’26 season.
