Sustainability in 2026: Has the Era of ‘Must-Have’ Finally Arrived?
The future of Indian optical retail lies at the intersection of responsibility, innovation, and a new generation that demands more than claims; it demands proof
The eyewear industry is entering a new era, one where sustainability is no longer a marketing angle, a brand story, or a differentiator. As we step into 2026, it has become a baseline expectation, driven largely by younger consumers who prioritise ethical choices, purpose-driven brands, and measurable environmental impact.
For an industry that has grown from modest, craftsmanship-led neighbourhood stores to expansive retail chains and technology-enabled showrooms, this shift toward sustainability marks yet another inflexion point. Over the past decade, materials have evolved, manufacturing has modernised, and buying behaviour has transformed. Now, responsibility is the next frontier.
But an important question emerges: Are we doing enough, and are we doing it visibly enough, to meet the expectations of the 2026 consumer?
Today’s optical shopper, especially Gen Z and the rising Gen Alpha, is deeply aware of environmental concerns. They value recycled frames, low-impact production, circular programs, responsible packaging, and transparent sourcing. Eyewear is no longer just an accessory; it is a reflection of identity and ethics. And with that, the responsibility on retailers has never been greater.
To understand how sustainability has evolved, where it was, where it stands today, and where it must go, we reached out to voices shaping the future of the Indian optical industry.
Amitava Mendonca, Director, Lawrence & Mayo
“Every sustainable frame we offer in 2026 is a promise — to better vision, better choices, and a better future.
Sustainability in 2026 is no longer optional — it’s expected. Customers now evaluate eyewear not just by design, but by its environmental and ethical impact.
For optical retail, this shifts the role from seller to curator of conscious choices. Transparency, responsibility, and longevity redefine what “premium” truly means. The era of sustainability as a must-have has arrived — and it will shape the future of vision care.”
Pia Nag, Director, Omni Astra Pvt. Ltd
“We are already in a time where sustainability is no longer an option - and specifically in our industry of eyewear, it is now a differentiator—soon becoming an expectation as in other industries worldwide.
Consumers now actively led by an environmentally conscious segment, are seen choosing brands that demonstrate some level of responsibility, either with sustainable manufacturing practices, responsible material choices or even responsible after-sales care.
Powerhouse brands are now curating eco-friendly collections, eliminating wasteful packaging, and even introducing repair or take-back programmes.
Sustainability efforts are also shaping the credibility of the retailers who offer such options. For optical retailers, we are noticing lead partners investing in environmental initiatives, and in my opinion, those that embrace this best will most certainly emerge as a benchmark for the future of (optical) retail in India, as the must-have (sustainable product) era has arrived and is here to stay!”
Ramachandran Parthasarathy, Eyewear Expert
“Sustainable eyewear, including packaging, can be a powerful differentiator because it combines function, fashion, and purpose in a single purchase decision. Frames made from eco-friendly materials, durable lenses that last longer, and responsible manufacturing practices signal quality, trust, and long-term value rather than short-term consumption.
For consumers, this reduces guilt, aligns the brand with personal values, and creates an emotional connection beyond price or style. For eyewear brands and retailers, sustainability shifts competition away from discounts toward credibility, loyalty, and relevance, making it a strategic advantage rather than just a compliance requirement.”
