VisionPlus EXPO 2024 Raising The Bar On Global Optical Escapade

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VisionPlus EXPO 2024 Raising The Bar On Global Optical Escapade

Dubai welcomes the yearly global eyewear innovation extravaganza

In a world eagerly anticipating the resurgence of the optical business, VisionPlus EXPO 2024 emerges as the beacon of hope and celebration once again. Set against the dazzling backdrop of Dubai, this eyewear extravaganza is an aspirational marketplace slated to be a spectacle of innovation, fashion, and networking from the 8th to the 10th of October 2024.

A Global Showcase of Optical Excellence

Anticipation is high as exhibitors from across the globe gear up to unveil the latest in eye care technology and eyewear fashion. VisionPlus EXPO 2024 promises to be the platform where cutting-edge products and visionary designs converge to delight the international optician community. With exhibitors hailing from diverse corners of the world, attendees can expect a truly international showcase of optical excellence.

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The visitor campaign aims to cast a wide net, reaching optical buyers from over 72 countries. This diverse and expansive audience provides an unparalleled opportunity for networking, collaboration, and the exchange of ideas. VisionPlus EXPO 2024 is not merely an event; it's a global congregation of optical enthusiasts, uniting the industry for a common cause.

Building on Success: Bigger and Better Than Ever

Building on the success of its ninth edition, VisionPlus EXPO firmly establishes Dubai as the new go-to destination for eyewear shows. The 2023 event showcased 150 global eyewear and optical brands from exhibitors spanning 24 countries, attracting 3,280 buyers, including 1,858 international visitors from 72 countries.

Impressively, 92% of exhibitors express eagerness to join the 2024 edition, with an 84% positive rating for leads generated. The ninth VP Awards and the second edition of the 'YOU&EYE' Global Opticians Awards, embedded within the VisionPlus EXPO, celebrated optical trade excellence. In a significant endorsement, ZEISS is the platinum partner, affirming the event's industry prominence.

Mr Siraj Bolar, CEO of FourPlus Media, shares the vision for 2024: "Our vision for 2024 is quite simply the same, which is to help the optical industry grow even more to achieve its potential even better. And that starts with bringing the industry together on one platform which is convenient for everyone, and conducive for business and networking. Only VisionPlus EXPO offers all of this in Dubai."

Global Giants That Graced The EXPO in 2023

The lineup of exhibitors reads like a who's who of the optical world. Renowned international brands have already confirmed their participation. Their presence ensures that attendees will be treated to a showcase of the most innovative and sought-after products in the optical industry.

What Participants Can Expect

VisionPlus EXPO 2024 promises participants an unparalleled opportunity to capitalise on Dubai's central location, world-class infrastructure, and the steady influx of business and leisure travellers. Positioned as a procurement hub for an international audience, Dubai shines as the ideal destination for reinventing businesses, especially in the optical trade.

A meticulously planned year-long promotion campaign is set to unfold, targeting a larger attendance from regional markets, extending its reach to the entire Middle East & Africa region, and South Asian markets, including the Indian sub-continent, up to Singapore and Malaysia.

Exhibitors can anticipate comprehensive coverage and promotion for their participation, ensuring that their brand messages resonate with potential buyers well in advance.

Beyond the business aspects, VisionPlus EXPO 2024 showcases the VP Academy, a CME-accredited knowledge-sharing and training platform hosted at the exhibition. This edition also features a special area — Project Eyewear — dedicated to showcasing upcoming eyewear designers. Visitors seeking 'something different' will find this segment especially captivating.

And, of course, the two awards that remain a focal point - the VP Awards (Arabia) celebrates excellence in the eyewear business across the MENA region while the 'YOU&EYE' Global Opticians Awards celebrates the dedication and diligent efforts of opticians worldwide.

A Call to the Optical Community: Join the Celebration

As the anticipation builds, VisionPlus EXPO 2024 invites the optical community to partake in this global celebration of eyewear. Beyond being a trade show, it's an immersive experience where business, innovation, and fashion converge. Participants can look forward to forging meaningful connections, staying abreast of industry trends, and contributing to the collective growth of the optical trade.

In the heart of Dubai, VisionPlus EXPO 2024 stands ready to redefine the optical industry's future. Mark your calendars for October 08-09-10, 2024, and be prepared to witness the spectacle that promises to be bigger, better, and more exciting than ever before. Come, join us in Dubai and power the optical revolution!


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