VisionPlus EXPO 2024 : The Best As Yet!

VisionPlus EXPO 2024 : The Best As Yet!

VisionPlus EXPO 2024 wrapped up in Dubai, leaving industry leaders and enthusiasts impressed by the newest trends and advancements in eyewear

VisionPlus EXPO, Dubai, 2024 showcased cutting-edge technologies, stylish designs, and transformative solutions that are redefining the optical landscape and paving the way for a brighter future in vision care.

The fourth edition of VisionPlus EXPO, Dubai, 2024 left attendees in awe and admiration. It was not merely an exhibition; it was a remarkable showcase of excellence within the MENA region, featuring stellar displays from around the globe. Approximately 150 global eyewear and optical brands were represented by 19 exhibiting countries, creating an impressive tapestry of international collaboration and creativity.

This year’s VisionPlus EXPO exceeded expectations with an impressive line up of the likes of ZEISS, Hoya, Safilo Group, Optitalia Group, with some big brands like Linda Farrow, Matsuda, Off White, Blackfin, VAVA, Markus T, Zilli, Lancel, Minima, Charioll, L.G.R, Anna-Karin Karlsson, Boss, Tommy Hilfiger, Carrera, David Beckham, Demetz, Fossil, John Richmond, Levi's, Stepper, Marc Jacobs, Moschino, Movitra, Opal, Out Of, Under Armour, Glasklar, Schneider, MEI, Buhler, etc dazzled visitors with their innovative offerings.
Renowned eyewear powerhouses from around the globe including China, Croatia, France, Germany, Greece, Hong Kong, India, Italy, Lithuania, Netherlands, Poland, Saudi Arabia, Singapore, South Africa, South Korea, Turkey, UAE, United Kingdom, USA significantly contributed to the excitement, ensuring attendees experienced the novelty and diversity the eyewear industry has to offer.

The Number Narrative

Participating Brands
150+

Exhibits
From
19 Countries

Optical
Buyers
3493

Global
Attendance
75 Countries

Industry leaders rallied around the event, making their presence felt and contributing to its success. The exhibition dazzled international visitors from 75 countries, who marvelled at a diverse range of eyewear—from chic designs to elegant colour palettes. The exhibiting brands reaped the rewards of this attention, securing numerous buyers and establishing valuable connections with potential partners.

VisionPlus EXPO was not only about showcasing outstanding brands; it also served as a platform for knowledge sharing. The engaging sessions hosted by the VP Academy enriched the experience for all attendees.

One distinctive feature of the 2024 edition was the workshops that explored advanced technology and management practices. These workshops provided insights into current trends and best practices, allowing participants to deepen their understanding of the industry.
The closing remarks session brought together all speakers, succinctly summarising the insights and learnings from the various sessions and workshops, further solidifying the event's reputation as a knowledge hub within the optical community.

Dubai, the chosen host city for the VisionPlus EXPO, played a pivotal role in the event's success. Known for its status as a global destination, Dubai attracted travellers from all corners of the world. The city’s unique blend of business and leisure, coupled with its business-friendly infrastructure and excellent global connectivity, made it the perfect hub for optical trade procurement. The ease of access was particularly appealing, with short travel times for opticians in India and an English-speaking environment that facilitated international transactions. Moreover, Dubai enticed visitors with a tantalising array of international eyewear brands, creating an irresistible draw for opticians from all over the globe.

Among the many highlights of the event were the 10th Edition of The VisionPlus Awards 2024 and the 2nd Edition of The You&Eye Global Opticians Awards 2024. A total of 31 awards were presented during these ceremonies, which were filled with high energy, captivating entertainment, and a palpable sense of triumph as winners celebrated their achievements. Being nominated by a distinguished panel of judges was a significant honour, indicative of the superior quality of the nominated products in this highly competitive industry.

Winners walked away with coveted trophies, symbols of their excellence and recognition of their contributions to the field. To further spotlight these exceptional brands, the VisionPlus team crafted a comprehensive promotion strategy using both print and digital channels to showcase their unique features and capabilities to the optical industry.

This commitment to highlighting innovation and excellence is part of the ongoing evolution of VisionPlus EXPO since its inception in 2021. Conceived as the future of International Optical Trade Fairs by FourPlus Media, it has successfully bridged the gap between the optical trade fairs held in the West and the MENA region.

The vision for VisionPlus EXPO took shape through the dedication and hard work of Siraj Bolar and the FourPlus Media team. Their resolute determination has resulted in a globally accessible procurement hub, connecting the world to a premier optical trade fair experience. The success of consecutive editions underscores the event’s vital role in fostering connections and showcasing the latest advancements in eyewear.
As the curtains fell on VisionPlus EXPO 2024, attendees buzzed with excitement and a hint of nostalgia. Many exchanged contact information, promising to stay connected and continue the conversations sparked over the course of the event. The energy in the pavilions was palpable as exhibitors packed up their booths, reflecting on the fruitful discussions and successful partnerships formed during the EXPO.

Looking ahead, the enthusiastic and positive feedback from both visitors and exhibitors has sparked a significant increase in inquiries about the next edition. The VisionPlus EXPO has established itself as a touchstone of innovation and excellence in the eyewear industry, continuing to build upon the immense acclaim it garnered in its previous editions.

As the optical community continues to evolve, this annual gathering promises to remain a cornerstone event that drives innovation and collaboration, shaping the future of eyewear on a global scale. The VisionPlus EXPO is not just an event; it’s a celebration of the spirit of the optical industry, where creativity and technology converge to enhance the way we see the world.

We eagerly look forward to welcoming you once again for VisionPlus EXPO, Dubai, 2025!