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Where Innovation Meets Fashion : VisionPlus EXPO, Dubai
Dubai welcomes the annual global eyewear innovation and fashion extravaganza
Dubai is ready to roll out the red carpet once again for the optical industry’s most awaited event of the year — VisionPlus EXPO, Dubai - 2025.
Set against the glamorous backdrop of one of the world’s most dynamic cities, this annual spectacle promises an unforgettable mix of innovation, fashion and networking. For the global optical community, it’s an experience that redefines possibilities and sets the stage for the future of eyewear.
Enhanced Accessibility In The Heart of Dubai
VisionPlus EXPO, 2025 – Dubai takes a significant leap forward by relocating to the prestigious Dubai World Trade Center, a prime venue in the heart of the city. This strategic move enhances accessibility and offers seamless connectivity to Dubai's world-class amenities.
Nestled within the city’s vibrant business and cultural districts, the new location promises an elevated experience for exhibitors and visitors alike.
Attendees can now immerse themselves fully in the event while enjoying convenient access to Dubai’s iconic attractions and dynamic urban lifestyle.
A Global Stage for Optical Brilliance
VisionPlus EXPO, Dubai – 2025 is not just a trade show; it’s a vibrant showcase of the industry’s finest. From futuristic technology to trendsetting fashion, this is the place where the world’s leading optical innovators come to shine.
Exhibitors from every corner of the globe will showcase brilliant products and designs, setting new benchmarks for excellence in the industry. Whether you’re an optician, a distributor or a fashion enthusiast, VisionPlus EXPO, Dubai is your front-row seat to the latest and greatest in eyewear. Attendees can look forward to an international showcase of optical excellence, with exhibitors representing over 75 countries.
This diverse audience offers unparalleled opportunities to forge connections, explore collaborations and exchange ideas. VisionPlus EXPO, Dubai - 2025 continues its legacy as a global meeting point for the optical trade, bringing the industry together on one vibrant platform.
Riding High on Success
After the resounding success of its 2024 edition, VisionPlus EXPO is set to scale new heights in 2025. Last year’s event was a testament to its growing stature, with over 150+ global brands gracing the exhibition floor.
The event welcomed 3,479 buyers and drew 1,484 international visitors, reaffirming its position as a must-attend for anyone in the optical business.
The numbers speak for themselves:
- 82% of exhibitors reported successful lead generation.
- 92% of exhibitors expressed enthusiasm to return in 2025.
As Mr. Siraj Bolar, CEO of FourPlus Media, aptly puts it, “VisionPlus EXPO is not just an event; it’s a movement to bring the optical industry together. Our goal for 2025 is to create a platform that’s even more inclusive, innovative and impactful, ensuring every participant walks away with tangible value.”
A Showcase of Excellence
The 2024 edition featured some of the biggest names in the industry, including ZEISS, Hoya, Safilo Group and Optitalia Group. Luxury brands like Linda Farrow, Matsuda, Off White, Blackfin, VAVA, Markus T, Zilli, Lancel, Minima, Charioll, L.G.R, Anna-Karin Karlsson, BOSS, Tommy Hilfiger, Carrera, David Beckham, Demetz, Fossil, John Richmond, Levi's, Stepper, Marc Jacobs, Moschino, Movitra, Opal, Out Of, Under Armour dazzled attendees with their innovative designs.
Cutting-edge technology from companies like Glasklar, Schneider, MEI, and Buhler left visitors awestruck. Adding to the excitement, the tenth VP Awards and the second edition of the 'YOU&EYE' Global Opticians Awards, embedded within the VisionPlus EXPO, celebrated excellence in the optical trade.
VisionPlus EXPO, Dubai – 2025 promises an even more impressive lineup, with global giants and emerging brands coming together to create an unforgettable spectacle.
The Allure of Dubai
Building on its previous stellar editions, VisionPlus EXPO is held in Dubai — a city renowned for its global appeal and connectivity.
The city’s central location, world-class infrastructure, and reputation as a global business hub make it the perfect host for VisionPlus EXPO, Dubai.
Dubai attracts business and leisure travellers alike. For exhibitors, it’s an opportunity to tap into a diverse audience from the Middle East, Africa, South Asia, and beyond.
For visitors, it’s a chance to explore new trends, technologies, and opportunities in the optical world, all while experiencing the magic of Dubai.
As the countdown to November 2025 begins, VisionPlus EXPO invites you to be part of this remarkable journey. From innovation and style to knowledge and networking, the event offers a platform to boost your business and stay ahead of the curve.
Mark your calendars and prepare to be inspired. VisionPlus EXPO 2025 is where innovation meets fashion — and where the future of eyewear unfolds.
