Italian Eyewear Exhibition, the first of its kind, commenced in Kuala Lumpur organised by the Italian Trade Agency was nothing less than an impressive Italian affair
Italians have an inimitable knack for elevating everyday elements to high style. Being effortlessly chic is fundamental to the Italian image and no look is complete without the right accessories. Here, in this instance, it is eyewear. Sunglasses are the final touch before one steps out the door and prescription glasses come in distinctive styles and shapes, with most owning several pairs of each.
While Gucci, Prada and Emporio Armani are among the common Italian brands, Malaysians will soon be able to get their hands on stylish boutique eyewear brands that carry the same hallmark of Italian style and quality. The Italian Trade Agency (ITA) recently held its first Italian Eyewear Exhibition in Asia in Kuala Lumpur for trade participants.
The event saw 20 Italian eyewear makers exhibiting stylish high-end lenses, glasses and frames as well as bespoke hand-made eyewear and other accessories. The exhibition included a fashion show at Marini’s on 57, showcasing the exquisite artistry of Italian eyewear featuring brands such as Atmosphera, 3MOMI, Coppe-Sid, Frenk, Romeo Gigli, Lussoartigiano and Trevi Coliseum.
Dr Samuele Porsia, Italian Trade Commissioner, said, “Bold shapes, unique colours, new materials and classics reinvented are just some of the things to watch out for in these boutique eyewear brands. The unique Italian style has been artfully captured by these brands, without compromising quality and with affordability in mind.”
Additionally, he mentioned, “Italy’s characteristic love for design goes hand in hand with its long tradition of expert craftsmanship. We are excited about bringing a vast array of eyewear from the smaller boutique brands for discerning Malaysian consumers who are among the more style-conscious in Southeast Asia.”
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