Latest Trends And Innovations Revealed: SIOF 2017

The 17th China (Shanghai) International Optics Fair is taking a giant leap forward with bigger number of participants

When: 15-17th February, 2017

Where: Shanghai World Expo Exhibition & Convention Centre

SIOF2017 will occupy a massive gross exhibition area of over 80,000 square meters, of which Hall 2 is the prestige international product hall. Halls 1, 3 and 4 will accommodate iconic Chinese exhibitors. The basement concourse will be deployed as the Chinese ‘Fashion Designers Masterpieces Exhibition Hall’, while Hall 4 will be the ‘Boutique Gallery’, both designated to showcase Chinas best design rationale and innovative eyewear to local and overseas guests.

Procurement Zone in International Hall

Procurement Zone is tailor-made for international exhibitors. It is located at the rear part of the international hall. It facilitates buyers to place orders on their desired products after viewing on site. Renowned international exhibitors who have specially acquired space in the Procurement Zone for the time being include 101 Studio (Celine Dion, Fairwhale Jeans, Jill Stuart, Levi’s, Mark Fairwhale, New Balance), Flair, Kalla, Porsche Design and Ports, while others are receiving the customers in their own booth area.

SIOF 2017Prestigiousness and The Top

  • It is endorsed by Chinas Ministry of Commerce as one of the most prestigious exhibitions of the country.
  • 1 of the 10 most distinguished exhibitions of the light industry of China recognized by the China National Light Industry Council.
  • SIOF editions top the Asian list of 1st class eyewear exhibitions in terms of the number of exhibitors, international brands and scale of exhibition area.

Full support by Korea Optical Industry Support Centre

We are also happy to have the Full support of the Korea Optical Industry Support Centre & Korea Optometric Association with 48 Korean Exhibitors. Some of the Korean Exhibitors includes: Bando , CMA Global, GEO, Huvitz, Interojo, New Bio, Plan M, World Trend.  And the Korean exhibitors occupies about 800 sqm in SIOF 2017’s international hall.

German exhibitors  

One thing that is worth mentioned is that the number of exhibitors from Germany is the second largest in SIOF 2017. Some of the major German brands participating include: Menrad, Flair, Lunor, Markus-T, Optotech, Satisloh, Schneider. And the German exhibitors occupied about 400 sqm in SIOF 2017’s international hall.

Healthy Growth has been forecasted

Shanghai, being a renowned international metropolis and the economic centre of China, has been drawing more and more exhibitors and buyers to attend the China (Shanghai) International Optics Fair each year. Shanghai is also the most ideal regional fashion hub for renowned sunglasses and eyewear models developed by established international fashion houses.

Market survey reviewed that sunglasses are popular as an affordable luxury purchase, countries including Brazil, China, India, Mexico, Turkey and those in South-East Asia are enjoying compound annual sales growth of 15-25 percent by 2016 and account for half its sales of frames in five years.

Contact lens enjoyed robust growth

Contact lens is one of the major items in the SIOF 2017. It is another fast growing optical product . Unlike other eyewear products, contact lens boasts high product standardisation. Consumers can easily make a purchase decision if they are clear about their degree of myopia and are familiar with the brand information. Besides, coloured contact lens is getting popular in the recent years and it becomes one of the major items showcased by the Korean exhibitors. It is reported that, the global market size of cosmetic contact lens is expected to grow at a CAGR of around 6.5% in the coming few years, and it is estimated to exceed USD 13 billion by 2023.

Specific Area for Machinery and Equipments

There will be a specific area for the exhibitors showing eyewear production machinery and visual test equipment in the international hall.  Many well-known international exhibitors will showcase their up-to-date machinery and equipment in that zone, some of the machinery brands include B & S, Buhler, Cotec, MEI, Optotech, Satisloh, Schneider. And there are equipment brands such as Canon ,Contamac, Grand Seiko, Huvitz, Nidek, Norville Autoflow, Topcorn, Tomey, Reichert, Righton, Potec, Visionix and Unicos.

Good Timing to hold the SIOF

As for timing, SIOF takes place right after the Chinese New Year, which is the beginning of the buying season of the year and the preparation period for the summer months, hence global buyers rushing to SIOF 2017 could look for their targeted items easily.

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