Marchon Eyewear Inc. and Converse Inc. announced that they have entered into an exclusive, long-term global licensing agreement.
The new agreement between Marchon Eyewear and Converse will include new sun and optical collections designed which will roll out globally beginning January 2021. Taking cues from the brand’s legendary footwear, most notably the Chuck Taylor All Star and Pro Leather, eyewear styles will feature recognizable motifs and design elements such as the ‘All Star’ patch and ‘Star Chevron’ logo.
With a classic yet modern approach, the eyewear assortment addresses adults and teens with 16 sunglasses and 43 optical styles at compelling price points. Customers can expect to see a mix of classic and trend-right shapes with the brand’s unique colour palettes and design features that will be familiar to the avid Converse fan. The brand targets all genders and ages 12 – 35, but truly resonates around the world and across generations. Converse is the original brand of youth culture, with its rich 110-year heritage and the global adoption of its classic and accessible sneakers.
“Marchon is thrilled to partner with Converse, an iconic brand that has a longstanding position in the footwear and apparel industry,” said Nicola Zotta, President and CEO of Marchon Eyewear. “We look forward to designing unique eyewear collections which will embody Converse’s style and authenticity, while also being a part of the brand’s growth and continued legacy.”
“We are excited to announce our partnership with Marchon Eyewear,” said Jon Tappan, VP/GM of Apparel & Accessories for Converse. “As we work to strengthen the Converse accessories business, we know that Marchon’s expertise in the eyewear space will complement and enhance our efforts to create products that serve the needs of our consumer while enabling their individual style.”
The new eyewear line will be sold globally in select sun and optical retailers, as well as online at eyeconic.com