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Dates
Jul 2019 to 07 Jul 2019Timings
Status
Cancelled
About Silmo Sydney
Silmo Sydney was scheduled to take place from 5–7 July 2019, just two weeks ahead of O=Mega19 in Melbourne, an optometry clinical and trade event being organised for the first time by Optometry Victoria in collaboration with the Optical Distributors and Manufacturers Association of Australia (ODMA). O=Mega19 will take place from 19–21 July.
In a letter to exhibitors, Gary Fitz-Roy, Managing Director of Expertise Events wrote that the “decision of this magnitude was not reached easily” and that it was in “the best interests of the wider optical industry”.
However, he assured readers that the event will go ahead in 2020.
“Our focus has always been on delivering quality buyers for your products and we believe we would have delivered on that promise again in Sydney, being the biggest retail base, however, this tough decision just re-enforces our plans and commitment for 2020 and makes us even more determined to achieve these goals,” write Mr Fitz-Roy. “We will be releasing a full program for 2020 shortly and look forward to working with you again.”
