Founded in 1846 and owned by the Carl Zeiss Foundation since 1889, the innovative strength and extensive optical expertise of ZEISS, has played a central role in shaping the eyeglass industry since 1912. Today, ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. The brand is known to develop, produce and distribute highly innovative solutions that transform lives.
Opticians and other eye care professionals attending the VisionPlus EXPO on 26-27-28 October 2021, at the scenic Festival Arena Exhibition Centre in Dubai, have high expectations of the event, considering that this is among the only international optical exhibitions that is being held this year.
Baudouin Series, Managing Director of ZEISS Vision Care Middle East & Africa says, “At ZEISS, we believe that knowledge grows by sharing. And the VisionPlus EXPO offers the perfect platform to interact with our customers and share our know-how with them. I personally have very high expectations from the event on account of two factors. The first being the location – Dubai, which never ceases to amaze me. And secondly, the organisers, VisionPlus, with whom we have had a long and fruitful working relationship in the past. I wish them all the very best for a successful event”.
As a German brand, ZEISS is highly respected by its customers in the trade. It also has high recognition and affinity among the end-consumers in the MENA region. Staying abreast with the technological updates at ZEISS allows all ECP’s to maintain high standards in their individual practices. It also helps them earn the trust and loyalty of their customers.
“ZEISS being on board reaffirms our belief that the VisionPlus EXPO will receive excellent responses from the eyewear community at a global level.This is just the beginning, we have some really big things lined up as part of this expo”, says Jasbir Bolar, Marketing Director of FourPlus Media, the organisers of the event.
The German Pavilion is expected to be a huge draw for visitors looking for innovation in lens technology and optical instruments and equipment. Besides ZEISS, other German brands like Opto Tech Optikmaschinen GmbH, Schneider and Stepper have also confirmed their participation at the VisionPlus EXPO 2021, Dubai.
Aimed at being the next procurement hub for ECP’s across the Middle East, Africa and South Asia region which includes countries in the Indian subcontinent, VisionPlus EXPO 2021 is all set to host a one of its kind exhibition.