Swiss Eyewear Group is pleased to announce the global launch of its new INVU ultra polarized glass collection
“With this launch, we will pay tribute to the most precious of all-optical lens materials: glass,” says Jerry Dreifuss, CEO of Swiss Eyewear Group. “Known for its high Abbe value and perfect optics, glass is enjoying a strong comeback in the optical trade worldwide.”
The innovative ultra polarized glass is a star in lens technology. Precision glass, manufactured in France, is combined with a 99% high-efficiency polarizer and coated with a state-of-the-art eight-layer anti-reflective and hydrophobic coating, as quoted by the company. The result is glare-free, crystal clear vision with incredible colour perception.
In-line with the positioning of the INVU brand, the ultra polarized glass collection is priced to offer the best value proposition for opticians and retailers as well as consumers around the world. The new INVU glass collection has been showcased during the Silmo show at the ADCL booth.