Nova Eyewear a global brand under Vision Rx Lab has launched a new range of blue light protective, Nova Blumax Glasses in stylish frames to meet the increasing need for protected vision while leading the new normal life which entails online learning, long working hours and binge-watching.
To leverage its Blumax range, Nova Eyewear has roped in the talented and most versatile actor Vikrant Massey to reach out to their target audience who suffers the most from the challenges of harmful blue light exposure in course of their work and other digital activities. While Bollywood actress Jacqueline Fernandez continues to be the global brand ambassador of Nova Eyewear, Vikrant Massey has been roped in particularly for Blumax promotions.
In the series of video launched by Nova Eyewear, Vikrant Massey portrayed how he developed habits of binge-watching and why those specialized filtered lenses from Blumax come to his rescue. Unlike most other blue cut lenses, Blumax is not any coating, but a revolutionary lens material which provides optimum protection from harmful junk light. The lenses, available in both Plano and with power, come in a wide array of stylish frames complimenting one’s styles for every occasion.
On this association, Vikrant Massey expressed that, “In these challenging times people are in need of products which are relevant to their personal well being. I myself cannot go out much like I used to do before and while being digitally proactive these products have really helped me to keep my vision safe. It is always a great experience to work with such responsible brands who aim to add value to their customer’s lives”.
Ms Pammi Jamalpuria, VP-Corporate Marketing, Vision Rx Lab, pioneer of international eyewear brand, Nova Eyewear commented that “As a complete eyewear brand, Nova Eyewear endeavours to meet the visual requirements of consumers as they adapt to changing times and lifestyles. To promote Blumax protective lenses for visual health and digital well being, it felt apt to associate with Vikrant who had built a reputation for himself for the character roles he has rightly donned. We are sure that with his persona and popularity would help to highlight the importance of the product to the customers and elevate Nova Blumax to new levels.”