The story of VisionPlus is a testament to the power of vision, both literal and metaphorical. What began as a modest family-run advertising agency has transformed into a pioneering force in shaping optical industry across India and the MENA region.
A Publication with Purpose
Since its inception in 2001, VisionPlus has been dedicated to illuminating every facet of the optical world, from fashion trends and technological innovations to expert opinions and business insights. The magazine places strong emphasis on eye health and highlights the pivotal role of optometrists and opticians in preserving it.
Over the years, VisionPlus has become much more than a magazine, it is a dynamic platform that informs, inspires and empowers. Its stories explore the importance of regular eye exams, showcase breakthroughs in refractive technology and delve into evolving approaches to visual wellness and design.
Behind this influential brand lies an equally inspiring journey, that of its creator, Siraj Bolar, whose path from advertising to optical publishing has been one of passion, perseverance and purpose.
From Advertising to Optical Publishing
The VisionPlus story truly begins in 1993, when Siraj Bolar founded FourPlus Advertising, a small home-based agency he ran with the help of his three college-going sons. Together, they created packaging, promotional materials and jingles for diverse clients.
The turning point came when Mr Bolar was introduced to the optical industry, connecting with manufacturers and distributors of spectacle frames and sunglasses. Designing brochures and catalogues for these clients sparked an enduring connection with the world of optics.
As FourPlus gained credibility, an opportunity arose: to design a magazine for opticians that could share industry updates and improve retail practices. The prototype impressed potential partners but was shelved due to production costs and advertising concerns. What seemed like a setback, however, became the spark for something greater.
The Birth of a Vision
In the months that followed, Mr Bolar had an idea that would change everything: Why not launch the magazine independently? With editorial, design and production capabilities already in-house, the dream was within reach. His sons quickly rallied behind him, echoing the sentiment, “Why not?!”
And so, in 2001, OpticPlus was born, an independent publication filled with credible information, insightful interviews and relevant content. The early issues, featuring advertisements from loyal clients of FourPlus, marked the beginning of what would become a movement in optical publishing.
Expansion and Evolution
As OpticPlus flourished in India, a business visit to Dubai revealed a new opportunity, the Middle East’s growing optical market lacked a professional publication of similar calibre. Recognising this gap, the team launched VisionPlus, tailored for the Gulf and Southeast Asia.
VisionPlus quickly became a respected voice in the region. Inspired by this success, the Indian edition was soon rebranded from OpticPlus to VisionPlus, uniting both markets under one powerful identity and expanding the brand’s global reach.
Beyond a Publication — The VisionPlus Ecosystem
Over time, VisionPlus grew into a holistic ecosystem that champions every aspect of the optical industry. What began as a magazine evolved into a global brand dedicated to education, recognition and community building.
- VP Awards : Celebrating excellence in eyewear design and innovation, the VP Awards are among the industry’s most prestigious honours.
- VP Academy : A learning and development initiative offering workshops, seminars and knowledge-sharing sessions for eye care professionals.
- VisionPlus Premier League (VPL) : A unique, community-building event that fosters camaraderie and connection through friendly competition.
- VisionPlus EXPO : A premier international exhibition that showcases global eyewear trends, technology and business opportunities.
Together, these initiatives embody the essence of VisionPlus, a brand built to inform, unite and innovate the industry.
Visionaries — A Landmark Tribute
In 2014, VisionPlus reached another milestone with the release of Visionaries, a coffee table book celebrating the trailblazers of the optical industry. Featuring inspiring stories of innovators and changemakers, Visionaries received landmark acceptance within the industry, reaffirming VisionPlus’ role as more than a chronicler — a brand that honours and preserves legacies for generations to come.
Philosophy and Industry Impact
At its core, VisionPlus stands for three guiding principles: to inform, to inspire and to empower. Every issue, event and initiative reflects this philosophy.
Through consistent dedication to quality, ethics and engagement, VisionPlus has become a trusted thought leader in the global optical community.
25 Years of Vision, Growth and Community
As VisionPlus enters its Silver Jubilee year, it stands as a living testament to belief, creativity and resilience.
Reflecting on this journey, Siraj Bolar credits the magazine’s enduring success to his passionate team and the unwavering trust of the optical fraternity.
“Our readers and partners have been the heart of VisionPlus. Every milestone we’ve achieved is because of their trust, encouragement and shared vision,” he shares.
As VisionPlus steps into its next chapter, it remains rooted in the pioneering spirit that sparked its creation; a vision that continues to inspire.
