Ray-Ban teams up with A$AP Rocky to unveil the Wayfarer Puffer and its bold new campaign. Sculptural, unapologetic, and wildly imaginative, this rework of the classic Wayfarer merges Rocky’s disruptive aesthetic with the heritage of hip-hop and the timelessness of Ray-Ban style.
This isn’t just a launch. The Wayfarer Puffer is a cultural statement. Inspired by art and powered by Rocky’s fearless creativity, it reimagines the iconic Wayfarer with puffy, inflated contours, transforming a legendary silhouette into a modern art piece.
Shot in Harlem, NYC, where it all began for Rocky, the campaign blends fashion, culture, and street-born authenticity. Rocky handpicked and street-cast local talent—artists, neighbours, and faces that reflect the rhythm of the city. The result? A raw yet elevated portrait of style and self-expression. Every shot tells a story. Every frame becomes a canvas.
Wrapped in the whimsical yet impactful creativity of Ray-Ban’s artistic direction, the Wayfarer Puffer by A$AP Rocky pushes the boundaries of eyewear design.
“Introducing my first iteration of the classic Wayfarer style, I present to you the Puffer,” says A$AP Rocky.
The Build-Up
The Wayfarer Puffer made its world debut at the 2025 Met Gala, where Rocky turned heads in a custom, handcrafted version—complete with an oversized 18kt gold Ray-Ban logo, natural diamonds, and gemstone-set rivets. A statement of elevated streetwear, this singular design instantly set a new tone for the iconic silhouette.
Next, it sailed into Europe—literally—making waves at the Cannes Film Festival during Rocky’s exclusive yacht party. There, guests and tastemakers were among the first to wear the Puffer in its full range of bold colourways: red, white, yellow, pink, green, blue, and black.
Each version takes centre stage with Rocky’s signature twist: puffy, sculptural frames that are as fearless as they are fashionable. The Wayfarer Puffer is not just eyewear—it’s the frame of the summer, rooted in Harlem but designed for the world.
A$AP Rocky’s Wayfarer Puffer Collection
The Wayfarer Puffer by A$AP Rocky is not just a redesign, it’s a reinvention. An art-inspired, culture-rooted, and style-saturated take on the classic Wayfarer, this collection doesn’t whisper—it shouts.
Wayfarer Puffer – Black
The original statement maker. This sleek black edition reimagines the Wayfarer with Rocky’s edgy sensibility. Inflated contours bring boldness to the timeless silhouette, creating a look that’s street-ready yet fashion-forward.
Wayfarer Puffer – Red
Turn up the heat with vibrant red. Bold, expressive, and impossible to ignore, this Puffer version turns the iconic Wayfarer into a fearless style statement. A collision of Rocky’s hip-hop energy and high-art vision.
Wayfarer Puffer – White
Sleek, futuristic, and elevated—white never looked this bold. The Puffer silhouette gets a fresh, modern twist with Rocky’s signature flair, bringing avant-garde vibes to everyday style.
Wayfarer Puffer – Blue
Dark blue meets bold design in this stylish edition. A tribute to cool confidence, this Puffer pairs the beloved Wayfarer shape with inflated edges and a colour that stands strong in any scene.
Wayfarer Puffer – Pink
Playful yet daring, the pink Wayfarer Puffer brings Rocky’s creative vision to life in high-chroma style. With its puffy silhouette and vibrant finish, this one’s built for fearless self-expression.
Wayfarer Puffer – Green
A fresh take on a classic icon. In green, the Puffer becomes a vibrant work of art. It’s bold, fun, and full of Rocky’s flair for blending fashion, culture, and fearless creativity.
Wayfarer Puffer – Yellow
Bright, joyful, and unapologetically bold. The yellow Puffer radiates energy and attitude, pairing Rocky’s disruptive edge with Ray-Ban’s timeless design legacy.
Ready to turn heads? The Wayfarer Puffer is waiting.
