Omni Astra was proud to unveil the Mido’25 collections for the very first time outside Italy. The exhibition took place in one of D3’s most celebrated buildings—also home to the regional offices of LVMH and Dior—creating a truly fitting atmosphere for such a high-profile event. This marked the first-ever eyewear showcase in this distinguished venue, with all major suppliers present to introduce their most exclusive offerings. ‘Astra Prime Days 2025’ was a testament to exclusivity, elegance, and industry impact.
One of the many highlights was the complete showcasing, since inception, of the Tom Ford Icon Eyewear Collection. Known as the “ultimate expression of luxury,” this limited-distribution line was presented alongside Tom Ford’s Spring-Summer ’25 core range, and also showcased both global and India-specific all-time bestsellers, allowing partners a truly immersive experience of exploring the brand’s legacy and latest releases in one seamless journey.
Astra also revealed the latest release of the Porsche Design Eyewear line—a collection defined by its bold modernity and accelerating global appeal. Guests were quick to identify the Carbon Fibre series as a future bestseller and were impressed by the technological sophistication of corrosion resistance at minimal weight. The event also witnessed unmatched excitement around the Off-White and Palm Angels Fall Winter 2025 release, with both brands debuting fresh evolutions of their global hits, each greeted with immediate enthusiasm and swift commitments from attending partners.
Furthermore, at the Thélios showroom – also located at D3, guests were introduced to an invite-only, captivating brands experience with early access to the latest collections from Dior, Bulgari, Loewe, Tag Heuer, and Fendi. Alongside Thelios-led brand inductions and presentations, the new TAG Heuer release particularly captivated our guests, offering timeless sophistication at a price point that surprised even the most seasoned industry insiders.
As a final tribute, Omni Astra rewarded its standout collaborators with an ‘Astra’ Embossed pure Gold Coin—a token of distinction to its preferred partners as a symbol of appreciation, trust and shared vision.
Each evening, the event transitioned into elegant hospitality, with hosted dinners by the Dubai Creek and at the stunning Madinat Jumeirah resort. Surrounded by beautiful views, world-class cuisine, and engaging conversations, guests celebrated not just the products but the connections and ambitions that drive the eyewear industry forward.
With full supplier representation, unprecedented launches, and an atmosphere charged with inspiration, Astra Prime Days 2025 transcended the standard trade event. It became a defining moment—a celebration not just of product, but of possibility.
